Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Meta Sets New Transparency Standards For Political Ads
Explore Meta’s new policy requiring the disclosure of AI alterations in political and social issue ads, ensuring transparency in digital advertising.
An In-Depth Guide To Google Ads
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns.
Google Ads Rolls Out Generative AI Features To Performance Max
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.
Microsoft Ads Announces New Bid Strategies For Audience Ads
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer
As AI advances, digital marketers are rethinking old processes to improve ROI.
Customer Scoring For Agencies: How To SQL Your PPC Customers
Discover the power of SQLing your PPC customers for agency success.
AdSense Changing Publisher Revenue Share Structure
Google AdSense announced a change to the publisher revenue share to an exclusively pay per impression structure
Remarketing Vs. Retargeting: Are They The Same Thing?
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.
Microsoft Announces pubCenter For Website Monetization
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.
Google Performance Max Evolves With New “Search Themes” Feature
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Microsoft Earnings Call Highlights Latest In AI For Search & Ads
Discover how Microsoft plans leveraging AI to redefine search, advertising, and productivity in the company’s latest earnings call.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Key Updates From Alphabet’s Q3 Earnings Call For Marketers
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know.
Live Blog: Google Parent Alphabet Reports Q3 Earnings
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET
Google To Begin Testing IP Protection Privacy Feature In Chrome
Explore Google’s newest experimental feature for Chrome, IP Protection, and how soon it could impact users and advertisers.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.
How Proper PPC Management Can Save You Money
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
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How To Boost SaaS Go-To-Market Strategy: Build Your Total Addressable Market [Guide]
Learn how to supercharge your SaaS Go To Market strategy & target more B2B prospects that are the perfect fit for your ICP.
Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
Non-Search Engine Online Ad Options To Target Asia
Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide.
YouTube Announces New AI Tools to Help Advertisers Reach Audiences
YouTube unveils AI ad products to help brands reach and engage relevant audiences.
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
Google Streamlines First-Party Data Management With New Tool
Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.
10 Underutilized Levers Across Google and Microsoft Ads
Discover 9 secrets to achieve peak account performance in both ad networks.
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
Microsoft Advertising Releases Holiday Season Marketing Guide
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Organic vs. Paid Social Media: How To Align Your Strategy
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
How To Create A Social Media Strategy In 11 Steps
In this article, explore what a social media marketing strategy is and why you need one, before creating your own strategy from scratch.
6 Audience Ads Updates From Microsoft Advertising
Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.