Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Advertisement
Live Blog: Google Parent Alphabet Reports Q3 Earnings
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET
Google To Begin Testing IP Protection Privacy Feature In Chrome
Explore Google’s newest experimental feature for Chrome, IP Protection, and how soon it could impact users and advertisers.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.
How Proper PPC Management Can Save You Money
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
![How To Boost SaaS Go-To-Market Strategy: Build Your Total Addressable Market [Guide]](https://www.searchenginejournal.com/wp-content/uploads/2023/10/DC-SEJ-TAM-List-Article-wordless-creative_1-760x400.webp)
How To Boost SaaS Go-To-Market Strategy: Build Your Total Addressable Market [Guide]
Learn how to supercharge your SaaS Go To Market strategy & target more B2B prospects that are the perfect fit for your ICP.
Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
Non-Search Engine Online Ad Options To Target Asia
Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide.
YouTube Announces New AI Tools to Help Advertisers Reach Audiences
YouTube unveils AI ad products to help brands reach and engage relevant audiences.
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
Google Streamlines First-Party Data Management With New Tool
Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.
10 Underutilized Levers Across Google and Microsoft Ads
Discover 9 secrets to achieve peak account performance in both ad networks.
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
Microsoft Advertising Releases Holiday Season Marketing Guide
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Organic vs. Paid Social Media: How To Align Your Strategy
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
How To Create A Social Media Strategy In 11 Steps
In this article, explore what a social media marketing strategy is and why you need one, before creating your own strategy from scratch.
6 Audience Ads Updates From Microsoft Advertising
Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.
Cracking the PPC Code for Tech Brands: 5 Strategies You Need Now
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.
Emails Show Google Search & Ad Execs Working Together To Increase Ad Revenue
Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues
How To Get The Most Out Of Max Conversion Value And tROAS Bidding
Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding.
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.
How To Optimize App Install Campaigns
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.
Microsoft Advertising Introduces 3 New Generative AI Solutions
Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising.
Google Ads Updates Misrepresentation Policy To Strengthen Standards
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.
Microsoft Bing & Wix Announce IndexNow Integration
Wix partners with Microsoft to bring accelerated content indexing to millions of premium users via IndexNow.
Google Ads Automatically Created Assets Available In 8 Languages
Google Ads expands automatically created assets for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages.
Microsoft Advertising Unveils Video And CTV Ads At DMEXCO
New on Microsoft Advertising: engage your audience like never before with Video and CTV ads.
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.
Google Streamlines AdSense Site Management With New Tools
Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring.
Google Apologizes As Automated GA4 Transition Surprises Advertisers
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.