Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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6 Ways To Optimize Your PPC Performance
Discover 6 strategies and ideas to enhance your account performance.
How To Install The Google Tag For Conversion Tracking
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
How Important Is The Keyword In Paid Search?
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
YouTube Announces AI-Powered Creative Guidance In Google Ads
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
![What Are Good Google Ads Benchmarks In 2023? [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2023/07/google-ads-benchmarks-64c8ec973e153-sej-760x400.webp)
What Are Good Google Ads Benchmarks In 2023? [STUDY]
See how your Search campaign’s performance measures up against the latest 2023 benchmarks from Wordstream by LOCALiQ.
Google Updates Policy On Cryptocurrency Ads
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.
Microsoft Introduces Audience Features In Advertising Editor & More
Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor.
Why Your PPC Leads Keep Failing to Convert
It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists.
Google Fights Back Against Misleading Ads With New Policy
Google introduces “Limited Ads Serving,” a policy to enhance ad transparency, build user trust, and curb misleading advertisements.
Why Enhanced Conversions Are Now More Important Than Ever For Google Ads
Harness first-party data to gain a deeper understanding of your audience, leading to more personalized and relevant campaigns.
Google Automatically Upgrading Vehicle Ads To Performance Max
Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September.
How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions
Expand your B2B business into international markets with Google Ads and and focus on holistically localizing your strategy with this step by step guide.
Microsoft Announces Agreement With Httpool by Aleph
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning.
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.
How To Keep Your Paid Search Campaigns Safe With These Best Practices
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable.
Google AdsLiaison On Performance Max Brand Safety Controls
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation.
How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog.
Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws.
5 Best Google Ads Alternatives To Diversify & Grow
Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads.
Google Courts Small Advertisers With Premium Support Pilot
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients.
Google Updates Performance Max Best Practices Guide
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.
Google Releases Updated Holiday Advertising Playbook
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results.
Google Unveils New AI Tools To Help Advertisers This Holiday Season
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers.
What Is The Best Conversion Tracking Method For PPC Campaigns?
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns.
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices.
Google’s Responsive Search Ad Guide: Navigating AI In Advertising
Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance.
The Complete Guide To Google Ads Lead Forms Assets
Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns.
Google Ads Users Experience Temporary Disruption To Services
Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google.
Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI.