Paid Media Strategy
Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.
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Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
Google Streamlines First-Party Data Management With New Tool
Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.
How To Get The Most Out Of Max Conversion Value And tROAS Bidding
Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding.
6 Ways To Optimize Your PPC Performance
Discover 6 strategies and ideas to enhance your account performance.
How Important Is The Keyword In Paid Search?
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
How To Keep Your Paid Search Campaigns Safe With These Best Practices
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable.
Performance Max Upgrade Could Boost Advertiser Conversions By 20%
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies.
Google Ads: How To Boost Revenue & Optimize For Offline Sales
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now!
3 Steps To Building A Winning Holistic Search Strategy
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.
PPC Automation: When & How To Use It
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know.
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit
Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition.
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic.
10 Remarketing Lists To Boost PPC Performance
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.
How To Combine SEO & PPC Keyword Strategies For More Effective ROI
Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI.
What Does Chip-Making Demand Tell Us About Search Demand?
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.
How To Track Offline Conversions From Your Google Ads
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.
Money-Saving Placement Exclusion Script for Google Ads
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set.
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.
Scale Your B2B Lead Generation With Discovery Ads
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
3 Experiments To Run For Responsive Search Ads Testing
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it.
Programmatic Advertising For Small Businesses: What, Why, And How?
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.
6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy
Harness natural and paid search most synergistically with these six steps.
How Do Retargeting Ads Work, Anyway?
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.
Avoid These Top 6 Remarketing Campaign Mistakes
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.
A Complete Guide To Mastering B2B Programmatic Advertising
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.
6 SEM Best Practices Growth Marketers Need To Master
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.