PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Measuring PPC Performance In The Luxury Fashion Space
PPC for luxury fashion requires a strategic approach that considers unique audience behaviors, extended purchase journeys, and data-driven decision-making to maximize performance and long-term growth.
Google PMax: Inside The Negative Keyword Limit Increase & What’s Next
Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy.
![[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-196-760x400.webp)
[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-687-760x400.webp)
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.
Google’s VP of Ads and Commerce Outlines 2025 Priorities
Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts.
10 Google Shopping Product Feed Optimization Tips & Tricks
Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes.
How To Navigate Performance Fluctuations In Google Shopping Campaigns
Learn how to navigate the ups and downs of Google Shopping campaigns. Find out how to troubleshoot performance fluctuations and communicate effectively with clients.
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Google Responsive Search Ads Just Got More Flexible
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance.
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability
Layering Success: How To Target High-Intent Users In Google Ads
Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns.
Smart Bidding In Google Ads: In-Depth Guide
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
Google Ads Update: Misleading Landing Pages Now Demoted
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC.
Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.
Google Ads Introduces Advanced Targeting For Performance Max
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance.
Google Phrase Match: Everything You Need To Know
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns.
Paid Media Marketing In 2025: 7 Changes Marketers Should Make
Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates.
Cross-Channel Remarketing Campaigns: A Complete Guide
Learn how cross-channel remarketing can maximize your advertising efforts by targeting customers across different devices and platforms.
Microsoft Launches Multi-Format Campaigns for Audience Ads
Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.
GA4 Metrics Every Advertiser Should Pay Attention To
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks.
Insights From Microsoft Ads Partners: Copilot And PMax
Discover Microsoft’s latest updates on Copilot and ads, including enhanced ad integration, Performance Max optimization, and insights into AI-driven conversational search.
Google Product Studio Rolls Out To Additional Countries
Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease.
A Complete Guide To PPC Ad Targeting Options
Discover top PPC ad targeting options to maximize your campaign’s performance. Learn how to reach the right audience with precision and boost ROI.
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions.
How To Avoid Search Budget Cannibalization For A Better Share Of Spend
Find out how shared budgets can negatively impact your search marketing campaigns and what you can do to prevent budget cannibalization.
From Launch To Scale: PPC Budget Strategies For All Campaign Stages
Learn how to effectively budget your ad campaigns for maximum results. From initial investments to scaling strategies, we’ve got you covered.
Google Ad Manager Launches Curation Capabilities For Agencies
Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location.