PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability
Layering Success: How To Target High-Intent Users In Google Ads
Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns.
Smart Bidding In Google Ads: In-Depth Guide
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.
Google Ads Update: Misleading Landing Pages Now Demoted
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC.
Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.
Google Ads Introduces Advanced Targeting For Performance Max
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance.
Google Phrase Match: Everything You Need To Know
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns.
Paid Media Marketing In 2025: 7 Changes Marketers Should Make
Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates.
Cross-Channel Remarketing Campaigns: A Complete Guide
Learn how cross-channel remarketing can maximize your advertising efforts by targeting customers across different devices and platforms.
Microsoft Launches Multi-Format Campaigns for Audience Ads
Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.
GA4 Metrics Every Advertiser Should Pay Attention To
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks.
Insights From Microsoft Ads Partners: Copilot And PMax
Discover Microsoft’s latest updates on Copilot and ads, including enhanced ad integration, Performance Max optimization, and insights into AI-driven conversational search.
Google Product Studio Rolls Out To Additional Countries
Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease.
A Complete Guide To PPC Ad Targeting Options
Discover top PPC ad targeting options to maximize your campaign’s performance. Learn how to reach the right audience with precision and boost ROI.
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions.
How To Avoid Search Budget Cannibalization For A Better Share Of Spend
Find out how shared budgets can negatively impact your search marketing campaigns and what you can do to prevent budget cannibalization.
From Launch To Scale: PPC Budget Strategies For All Campaign Stages
Learn how to effectively budget your ad campaigns for maximum results. From initial investments to scaling strategies, we’ve got you covered.
Google Ad Manager Launches Curation Capabilities For Agencies
Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location.
Google Is Updating Its Customer Match Policy
Learn about Google Ads’ Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.
PPC And Paid Media Budget Planning Tips For 2025
Don’t let budget uncertainty hold back your PPC success. This guide will help you allocate your resources strategically and maximize your campaign’s performance.
AI-Enhanced Keyword Selection In PPC
Discover how AI enhances PPC keyword strategies, from finding new keywords to optimizing existing campaigns and refining negative keyword lists for better results.
Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness
Discover how AI tools can streamline PPC workflows, from data analysis to budget forecasting, helping marketers optimize campaigns efficiently and effectively.
What Is Click-Through Rate & Why CTR Is Important
Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website.
Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers.
5 Tips To Drive Revenue With Google Ads Smart Bidding
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Google Expands Travel Feeds In Search Ads
Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results
Why Connected TV Ads Are A Power Play For A Successful Ad Strategy
Reach engaged audiences on streaming platforms with precise targeting, maximizing your ad campaign’s performance.
Google Just Completely Rebuilt Its Shopping Experience
Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping.
Google: 5 Ways DOJ Proposals Harm Business and Consumers
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses