PPC

Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.

Google Shopping Ads: How To Set Them Up

By Frederick Vallaeys

From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results.

8 min read
14K Reads
Aug 31, 2022

What Is Remarketing: 8 Types Of Remarketing To Consider

By Tim Jensen

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.

9 min read
17K Reads
Aug 26, 2022

4 Reasons Click Volume Decreases & What To Do

By Brooke Osmundson

Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.

7 min read
49K Reads
Aug 26, 2022

News
PPC

Google Ads Launches Tool For Upgrading To Performance Max

By Matt G. Southern

Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.

2 min read
6.1K Reads
Aug 24, 2022

Why Is My New Campaign/Ad Group Getting No Traffic?

By Navah Hopkins

When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.

4 min read
3.5K Reads
Aug 24, 2022

Modern PPC Opportunities & Challenges [Podcast]

By Loren Baker

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.

4 min read
1.3K Reads
Aug 22, 2022

How To Use Paid Search & Social Ads For Promoting Events

By Lisa Raehsler

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.

6 min read
6.7K Reads
Aug 17, 2022

Real Estate PPC: Tips For Optimizing Google Ads Campaigns

By Jon Clark

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.

11 min read
23K Reads
Aug 6, 2022

News
PPC

Google Tests More Local Service Ads In SERPs

By Matt G. Southern

Google is testing more local service ads per set of search results, with three ads on a page instead of two.

2 min read
3.0K Reads
Aug 2, 2022

5 PPC Advertising Lessons From A B2B Growth Marketer

By Ashwin Balakrishnan

Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.

7 min read
5.9K Reads
Jul 19, 2022

News
PPC

Google Confirms Bug Affecting Ads & Analytics Reporting

By Matt G. Southern

Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.

2 min read
12K Reads
Jul 15, 2022

News
PPC

Google Brings Optimization Score To Performance Max Campaigns

By Matt G. Southern

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.

2 min read
7.7K Reads
Jul 13, 2022

News
PPC

Google Ads Rolls Out Diagnostic Insights

By Matt G. Southern

Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks.

2 min read
5.7K Reads
Jul 6, 2022

Avoid These Top 6 Remarketing Campaign Mistakes

By Ilya Cherepakhin

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.

6 min read
9.3K Reads
Jun 29, 2022

6 SEM Best Practices Growth Marketers Need To Master

By John Lee

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.

7 min read
24K Reads
Jun 23, 2022

How To Optimize Google Responsive Search Ads (RSAs)

By Frederick Vallaeys

RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.

9 min read
12K Reads
Jun 23, 2022

Get To Know Ad Rank & Learn 3 Ways To Improve It

By Brooke Osmundson

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.

10 min read
54K Reads
Jun 22, 2022

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

By Daniel Holdeman

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.

10 min read
2.4K Reads
Jun 21, 2022

News
PPC

How To Win At Retargeting [Ebook]

By Ben Steele

Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process.

5 min read
1.0K Reads
Jun 14, 2022

News
PPC

Firefox Total Cookie Protection Blocks Creepy Ad Trackers

By Roger Montti

Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience

3 min read
1.1K Reads
Jun 14, 2022

News
PPC

Google Expands Verification Requirement For Finance Ads

By Matt G. Southern

Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services.

2 min read
4.2K Reads
Jun 8, 2022

News
PPC

Declining Support Of Tech Regulation – How Does This Impact PPC?

By Brooke Osmundson

With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.

5 min read
895 Reads
Jun 6, 2022

Improve SEM Performance With Your Own Unique KPIs

By Jonathan Kagan

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.