PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
5 PPC Advertising Lessons From A B2B Growth Marketer
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.
Google Confirms Bug Affecting Ads & Analytics Reporting
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
Google Brings Optimization Score To Performance Max Campaigns
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
Google Ads Rolls Out Diagnostic Insights
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks.
Avoid These Top 6 Remarketing Campaign Mistakes
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.
6 SEM Best Practices Growth Marketers Need To Master
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.
How To Optimize Google Responsive Search Ads (RSAs)
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.
Get To Know Ad Rank & Learn 3 Ways To Improve It
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.
![How To Win At Retargeting [Ebook]](https://www.searchenginejournal.com/wp-content/uploads/2022/05/retargeting-ebook-featured-no-cta-628644e7246a9-sej-760x400.webp)
How To Win At Retargeting [Ebook]
Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process.
Firefox Total Cookie Protection Blocks Creepy Ad Trackers
Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience
Google Expands Verification Requirement For Finance Ads
Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services.
Declining Support Of Tech Regulation – How Does This Impact PPC?
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
4 Impactful PPC Ad Extensions You Need To Try Out
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.
Reminder: Google Ending Expanded Text Ads This Month
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.
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Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]
New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.
Google Execs Share Vision & Strategy For Google Ads
Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.
The Future of PPC: 4 Clues From Google That Tell Us Everything
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.
16 Announcements From Google Marketing Live 2022
Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.
10 Remarketing Tools For Reengaging & Winning The Conversion
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
Success In The PPC Automation Age: A Paid Search Marketing Roadmap
What do you need to know to be a successful PPC marketer in the age of automation?
Google Shares Sneak Peek At New Advertising Features
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24.
Performance Max Campaigns Driving Growth In Google Ads Revenue
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
9 Creative Ways To Use Google’s Keyword Planner Tool
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO.
Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
How To Harness First-Party Data & Win In A Cookieless Future
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.
Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.