PPC

Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.

9 Creative Ways To Use Google’s Keyword Planner Tool

By Ron Lieback

Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO.

9 min read
16K Reads
May 5, 2022

Performance Max: 7 PPC Community & Google Team Insights

By Frederick Vallaeys

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.

8 min read
8.3K Reads
May 4, 2022

How To Harness First-Party Data & Win In A Cookieless Future

By Heather Campbell

Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.

3 min read
2.6K Reads
May 4, 2022

News
PPC

Google Ads Launches New Performance Max Features

By Brooke Osmundson

As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.

4 min read
14K Reads
May 2, 2022

4 Smart Tactics For Advanced Google Ads Audience Targeting

By Ben Wood

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.

8 min read
67K Reads
May 2, 2022

Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps

By Alex Macura

It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.

10 min read
13K Reads
May 2, 2022

Cross-Channel Remarketing Campaigns: A Complete Guide

By Brian Frederick

Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success.

9 min read
13K Reads
May 2, 2022

News
PPC

Google Ads Implements 3-Strike Policy Rule

By Brooke Osmundson

Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.

3 min read
10K Reads
Apr 28, 2022

Tools
PPC

How To Automate Google Ads – No Coding Required

By Brooke Osmundson

Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!

9 min read
22K Reads
Apr 27, 2022

Getting Started With Google Shopping’s Free Product Listings

By Jason J. Zotara

Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales.

6 min read
6.3K Reads
Apr 22, 2022

SEJ Show
PPC

The Importance Of First Party Data Activation [Podcast]

By Loren Baker

How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?

3 min read
805 Reads
Apr 21, 2022

News
PPC

Manager Account-Level Reporting Now Available In Google Ads

By Brooke Osmundson

The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.

3 min read
1.9K Reads
Apr 21, 2022

News
PPC

There’s A New Way To Create Custom Columns In Google Ads

By Brooke Osmundson

Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.

3 min read
4.4K Reads
Apr 20, 2022

Careers
PPC

5 PPC Certification Course Options For Digital Marketers

By Amanda DiSilvestro

Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills.

8 min read
19K Reads
Apr 19, 2022

News
PPC

Google Offers 3 Strategies for Adjusting to Privacy First Marketing

By Roger Montti

Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data

3 min read
5.4K Reads
Apr 14, 2022

Google Search Partners: 5 Misconceptions & How It Really Works

By Amy Bishop

Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.

9 min read
36K Reads
Apr 8, 2022

News
PPC

Google Ads Experiencing Latency Issues

By Brooke Osmundson

Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.

3 min read
3.0K Reads
Apr 7, 2022

Google Discovery Ads Dos and Don’ts For More Successful Campaigns

By Justin Lugbill

How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more.

7 min read
15K Reads
Apr 6, 2022

5 Reasons To Learn To Code Google Ads Scripts Now

By Jonathan Befort

Learning to automate Google Ads will put you ahead of the curve and serve you well in your digital marketing career. Here’s how.

7 min read
19K Reads
Apr 5, 2022

News
PPC

Performance Max Now Supported In Google Ads Editor v2.0

By Brooke Osmundson

The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.

3 min read
2.7K Reads
Mar 31, 2022

Are Brand Keywords Valuable For Every Audience? [Case Study]

By Jonathan Kagan

Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner.

8 min read
2.5K Reads
Mar 31, 2022

SEJ Show
PPC

Ask A PPC Live 2022 With Navah Hopkins [Podcast]

By Loren Baker

Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.