PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
10 Remarketing Tools For Reengaging & Winning The Conversion
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
Success In The PPC Automation Age: A Paid Search Marketing Roadmap
What do you need to know to be a successful PPC marketer in the age of automation?
Google Shares Sneak Peek At New Advertising Features
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24.
Performance Max Campaigns Driving Growth In Google Ads Revenue
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
9 Creative Ways To Use Google’s Keyword Planner Tool
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO.
Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
How To Harness First-Party Data & Win In A Cookieless Future
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.
Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.
Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
Getting Started With Google Shopping’s Free Product Listings
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales.
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The Importance Of First Party Data Activation [Podcast]
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
Manager Account-Level Reporting Now Available In Google Ads
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
5 PPC Certification Course Options For Digital Marketers
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills.
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data
Google Search Partners: 5 Misconceptions & How It Really Works
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.
Google Ads Experiencing Latency Issues
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.
Google Discovery Ads Dos and Don’ts For More Successful Campaigns
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more.
5 Reasons To Learn To Code Google Ads Scripts Now
Learning to automate Google Ads will put you ahead of the curve and serve you well in your digital marketing career. Here’s how.
Performance Max Now Supported In Google Ads Editor v2.0
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
![Are Brand Keywords Valuable For Every Audience? [Case Study]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/brand-search-622f3cd66ef3d-sej-760x400.webp)
Are Brand Keywords Valuable For Every Audience? [Case Study]
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner.
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Ask A PPC Live 2022 With Navah Hopkins [Podcast]
Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.
Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits.
Reminder: Support For Google Expanded Text Ads Ends On June 30
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.
6 Tips For Supercharging Google Display Network Performance
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
Hotel Booking Links Now Available In Google Search & Maps
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.
How To Make Paid Search Work For B2B Marketing
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.