PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales.
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills.
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more.
Learning to automate Google Ads will put you ahead of the curve and serve you well in your digital marketing career. Here’s how.
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner.
Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits.
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started.
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms.
Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US.
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges.
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
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