PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
Google Ads Updates Destination Requirements Policy
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Google Rolls Out Short Titles For Product Ads
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
Why Client Trust Is Essential In Paid Media & How To Build It
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges.
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.
Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
Free Google Ads Script To Dynamically Change Target ROAS
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.
Paid Search In A Cookieless World: Are You Ready?
The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.
Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics.
Google Highlights Performance Max Campaigns In Weekly PPC Chat
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
PPC Management – All In One Place. The First Turnkey White-Label PPC Platform
No other white-label PPC solution provides its users with a platform that governs every nuance of the outsourcing process.
Google Ads Makes Changes To Automated Extensions
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.
Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-featured-image-ep258-sponsored-61e17813576c2-sej-760x400.webp)
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
7 Ways To Segment Your Audience For Successful Retargeting
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation.
Google Ads Introduces New Recommendations For Discovery Campaigns
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
How To Appraise & Optimize Any Landing Page By Campaign Performance
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.
Google Ads Performance Max Replaces Smart Shopping & Local
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google Sunsets FLoC, Announces New Topics API Solution
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
How To Drive Facebook Leads Via Phone Calls
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how.
Google Ads Introduces New Experiments Page
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
How Much Can You Trust Recommendations In Google Ads?
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them?
9 Tips To Help Your B2B Google Ads Campaigns Shine
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.
PPC Audience Strategy: Targeting vs. Observation (With Examples)
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
Google Ads: How To Improve Lead Quality Without Backend Data
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.
How To A/B Test Responsive Search Ads: Step-By-Step With Tips
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
Should You Use Seller Ratings In Your Google Ads Campaigns?
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.