PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Manager Account-Level Reporting Now Available In Google Ads
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
5 PPC Certification Course Options For Digital Marketers
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills.
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data
Google Search Partners: 5 Misconceptions & How It Really Works
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.
Google Ads Experiencing Latency Issues
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.
Google Discovery Ads Dos and Don’ts For More Successful Campaigns
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more.
5 Reasons To Learn To Code Google Ads Scripts Now
Learning to automate Google Ads will put you ahead of the curve and serve you well in your digital marketing career. Here’s how.
Performance Max Now Supported In Google Ads Editor v2.0
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
![Are Brand Keywords Valuable For Every Audience? [Case Study]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/brand-search-622f3cd66ef3d-sej-760x400.webp)
Are Brand Keywords Valuable For Every Audience? [Case Study]
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner.
![Ask A PPC Live 2022 With Navah Hopkins [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-featured-image-ep265-sponsored-6230f872c019a-sej-760x400.webp)
Ask A PPC Live 2022 With Navah Hopkins [Podcast]
Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.
Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits.
Reminder: Support For Google Expanded Text Ads Ends On June 30
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.
6 Tips For Supercharging Google Display Network Performance
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
Hotel Booking Links Now Available In Google Search & Maps
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.
How To Make Paid Search Work For B2B Marketing
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.
New Related Search Feature For AdSense Is Introduced
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started.
New Integration For GA4 And Search Ads 360
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms.
Google Introduces New Vehicle Ads Format
Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US.
Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
Google Ads Updates Destination Requirements Policy
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Google Rolls Out Short Titles For Product Ads
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
Why Client Trust Is Essential In Paid Media & How To Build It
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges.
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.
Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
Free Google Ads Script To Dynamically Change Target ROAS
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.
Paid Search In A Cookieless World: Are You Ready?
The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.
Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics.
Google Highlights Performance Max Campaigns In Weekly PPC Chat
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.