PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads Performance Max Replaces Smart Shopping & Local
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google Sunsets FLoC, Announces New Topics API Solution
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
How To Drive Facebook Leads Via Phone Calls
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how.
Google Ads Introduces New Experiments Page
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
How Much Can You Trust Recommendations In Google Ads?
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them?
9 Tips To Help Your B2B Google Ads Campaigns Shine
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.
PPC Audience Strategy: Targeting vs. Observation (With Examples)
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
Google Ads: How To Improve Lead Quality Without Backend Data
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.
How To A/B Test Responsive Search Ads: Step-By-Step With Tips
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
Should You Use Seller Ratings In Your Google Ads Campaigns?
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.
4 Updates To Google Ads Performance Planner
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
How To Use Google Ads For Shopify Success
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy.
Health & Wellness Advertising Tips To Drive Holiday Sales
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
Google Ads App Updated With 3 New Features
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience.
Facebook Lead Generation Forms: New Tools & Best Practices
Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality.
How to Maximize Your PPC Performance in 2022
Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change.
Google Ads Insights Page Updated With 4 New Features
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season.
4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns
Learn how to put company, competition, and Google data to work to improve the performance and ROI of your Smart Shopping campaigns.
9 Ways To Improve PPC Campaigns With Customer Information
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads.
3 PPC Strategies That No Longer Work & What To Replace Them With
Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success.
Google Ads Performance Max Campaigns Best Practices
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type.
PPC And Digital Marketing Nightmares You Won’t Soon Forget
Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work.
How to Optimize Your PPC Workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results.
13 Effective Ways to Reduce Your Google Ads CPA
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
What to Do When Competitors Buy Your Brand Keyword
It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business.
Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement