PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Updates Keyword Matching Processes for Phrase & Broad Match
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!
Google Announces “Things to Do” Free Listing & Ad Unit
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!
10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Google Consolidates Smart Display & Standard Display Campaign Creation
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
8 PPC Best Practices That May Not Be Best for Your Business
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.
Microsoft Ads Announces Plans to Move to New Feedback Platform
Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know!
Google to Begin Sharing More Search Term Data With Advertisers
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know!
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.
Data Clean Room: What It Is & Why It Matters in a Cookieless World
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.
Microsoft Advertising Announces September Product Releases & Updates
Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know!
Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!
Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do
Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare.
Amazon Ad Types: A Complete Guide for Marketers
Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types.
Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit
Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies.
How & When to Use Subliminal Messages in Your Ad Copy
Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.
Google Ads Includes Impression Share Data in Custom Columns
Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!
5 Things You Could Be Automating With Google Ads Scripts
Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.
Google Ad’s New Conversion Value Rules: What They Are & How to Use Them
Google created more control for advertisers with new conversion value rules. Here’s what they are, why they’re useful, & how to implement them!
Google Ads Is Not For Small Business Anymore. Here’s Why.
Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More
Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know!
Here’s What a Comprehensive Paid Search Program Looks Like
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.
10 Classic Tips to Write Effective Google Ads Copy
Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads.
New Google Safeguards for Minors: Fewer Ads, Safer Content, & More
Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know!
Google Ads’ New Cryptocurrency Policies Take Effect
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising!
Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More
Microsoft has announced their August product updates. Here’s what you need to know!
How Storytelling Fuels Reporting Your Clients Can Get Excited About
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
Google’s New 3-Strike Policy – The Checks & Balances
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.