PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads Is Not For Small Business Anymore. Here’s Why.
Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More
Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know!
Here’s What a Comprehensive Paid Search Program Looks Like
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.
10 Classic Tips to Write Effective Google Ads Copy
Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads.
New Google Safeguards for Minors: Fewer Ads, Safer Content, & More
Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know!
Google Ads’ New Cryptocurrency Policies Take Effect
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising!
Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More
Microsoft has announced their August product updates. Here’s what you need to know!
How Storytelling Fuels Reporting Your Clients Can Get Excited About
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
Google’s New 3-Strike Policy – The Checks & Balances
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.
PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.
10 Most Common SEM Mistakes and How to Avoid Them
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them.
5 Simple Steps to Set Up Video Extensions in Microsoft Ads
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them.
Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.
Microsoft Advertising Announces New Multimedia Ads For Search
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know!
Microsoft Advertising Announces July Product Releases & Updates
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know!
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
Google Announces New Ads Creative Studio
Google announced the launch of a new, collaborative ad creation tool. Here’s what we know so far!
Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
Google Bans Specific Verticals from YouTube Masthead
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
Google FloC Explained: A Guide for Marketers
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
4 Ad Customizers to Improve Google Ads Campaign Performance
Your Google Ads campaigns need to work hard to stand out from the crowd. Have you tried Ad Customizers yet?
How to Prepare Your Ecommerce Business for a Cookieless Future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response.
Microsoft Announces June Updates & Feature Rollouts
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
Key Takeways From the Google Marketing Livestream
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
6 Top Tips to Improve Your Google Ads Relevance
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.