PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
Google Announces New Ads Creative Studio
Google announced the launch of a new, collaborative ad creation tool. Here’s what we know so far!
Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
Google Bans Specific Verticals from YouTube Masthead
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
Google FloC Explained: A Guide for Marketers
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
4 Ad Customizers to Improve Google Ads Campaign Performance
Your Google Ads campaigns need to work hard to stand out from the crowd. Have you tried Ad Customizers yet?
How to Prepare Your Ecommerce Business for a Cookieless Future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response.
Microsoft Announces June Updates & Feature Rollouts
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
Key Takeways From the Google Marketing Livestream
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
6 Top Tips to Improve Your Google Ads Relevance
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
Google Announces New Features for App Advertisers
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
10 Top Data Analysis Mistakes Digital Marketers Make
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
Try This PPC Strategy for Protecting & Building Your Brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
How to Set Up Google Tag Manager for Better PPC Tracking
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
The 6 Most Important PPC KPIs You Should Be Tracking
PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.
Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
Google Ads Recommendations: What You Need to Know
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
Google Dispels Rumors About Bid Strategy Changes
Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how to continue using them.
5 Tips for Managing PPC After the Coronavirus Outbreak
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
Experts Share Their Tips As Google’s Insights Page Rolls Out Globally
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
Breaking: Google Announces New Dynamic Exclusion Lists
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
4 Tips for Building Your First-Party Data Sets With PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
Google’s “Project Bernanke” Favors Google Over Other Advertisers
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals
Google shared information about the Privacy Sandbox’s most recent conversion measurement proposals – here’s what we know.