PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
Microsoft Ads has announced several new features. Here’s a quick summary of what they’ve announced!
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on.
Microsoft Ads has announced a new Automotive Ad format. Here’s what they look like, how to request access & a peek at early results!
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
As Microsoft Ads rolls out auto-applied ad suggestions, here’s what advertisers need to know.
Microsoft Ads identified an increase in policy-breaking behavior. Here’s what caused it, what they’re doing about it, and how you can help.
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
Google’s Ads Safety Report indicates an increase in malicious ads. Here’s what they found, and the changes they’ve made as a result.
Google’s Ginny Marvin answers questions about the decision not to build alternate identifiers to replace third-party cookies. Find out what it means for advertisers.
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here’s how to do it right.
It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly.
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.
PPC ads come in many shapes and sizes. Here’s an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.
Ad extensions are an important part of optimizing your paid search ads. Here’s everything you need to know about manual and automated ad extensions.
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.
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