PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates.
Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.
Are you equipped for digital advertising growth in 2021? Learn some tips to develop a growth mindset with awareness, foresight, and testing.
Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.
Discover the most critical industry changes on PPC click fraud and learn the tools to help combat this challenging threat.
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.
A member of the search marketing community tweeted allegations of misrepresentations by a Google Ads salesperson. Danny Sullivan responded with help.
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here’s how to do it right.
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.
The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.
Leads from paid search not converting to sales? Look into these three points if your lead gen campaigns are not working the way they should.
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