PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads to Start Hiding Some Search Query Data
The announcement sparked spirited debate and real-life examples from managers who are concerned about further loss of PPC control.
Remember When Keywords Mattered Most in PPC? Well, That’s Changing
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
Microsoft Ads Rolls Out Redesign of Management Interface
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
How to Create Paid Search Offers That Are Actually Profitable
Need to create paid search offers that don’t just convert, but sell? This step-by-step process gives you the structure to maximize profits.
Advertising for Cavemen: Exploring the Psychology of PPC Ad Copy
Discover how centuries-old human psychology principles can be remixed for proven success with today’s paid search customers.
The Most Common Way PPC Ad Budget Is Wasted
Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.
Paid Social & Paid Search: How to Have A Happy Marriage
Learn how to use what you know about your paid social audience to further improve your paid search results – and vice versa.
How to Improve the Profitability of Your Display Ads Right Now
Search marketers and display advertisers are losing millions of dollars to click fraud. Learn how you can detect the problem and fight back.
5 Amazing Google Ads Tools You Need to Use
As Google Ads continues to evolve, so do the tools Google provides. Here are five tools within the platform to try out.
Google Ads Advertisers Can Now Capture Leads From YouTube
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.
Google Ads Rolling Out Multiple Updates to App Campaigns
App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.
Privacy, Personalization & PPC
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
15 Ways to Optimize a Paid Search Campaign
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
Google Adds Increased Visual Options for Shoppers and Brands
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
How Not to Work with PPC Managers
Want to have a successful relationship with your PPC managers? There are a few things you should not do. Here are some top tips.
How to Combine SEO & PPC Data for More Powerful Results
You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.
Google Adds New Features to Responsive Search Ads
The new features include customizer insertion for location and countdowns, enhanced reporting, and a Covid-updated suggestion engine.
Google Ads to Ban Spying Products & Software
Enforcement starts on August 11 of this year. After that, accounts will be given a 7-day warning before suspension.
Google Analytics Adds Predictive Features for Advertisers
The two new features aim to give greater audience insights for more robust targeting in Google Ads.
Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
5 Practical Tips to Step Up Your Audience Targeting Game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.
Should I Bid on Branded Terms in SEM?
Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.
How to Weed Out Less Qualified Audiences from Your PPC Campaigns
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
A 2-Step Solution to Battle Brand Squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.
Google Shopping Ads Are Free to Display in Main Search Results
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.
How to Interpret PPC Data Correctly (Even If You Never Studied Statistics)
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads
Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.