PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
How to Use Competitor Insights to Get Ahead in PPC
Knowing your competitors’ search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.
How to Plan a Sustainable B2B Media Strategy in a Recession
Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times.
6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.
How to Calculate Your ROAS & Ways to Use It
Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
How to Use Google’s Call Recording to Listen to Your Call Ads
Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.
Google to Pass UK’s Digital Service Tax to Advertisers
Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.
5 Essential ROI Formulas PPC Managers Should Master
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.
![Google Ads Limits Search Query Reporting & September Updates [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/09/mot-blog-5f526c9934cfc-760x400.webp)
Google Ads Limits Search Query Reporting & September Updates [PODCAST]
On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.
Microsoft Ads Integrates LinkedIn Ads Targeting
Advertisers can now observe audience performance and adjust bids based on certain LinkedIn criteria.
Google Ads to Start Hiding Some Search Query Data
The announcement sparked spirited debate and real-life examples from managers who are concerned about further loss of PPC control.
Remember When Keywords Mattered Most in PPC? Well, That’s Changing
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
Microsoft Ads Rolls Out Redesign of Management Interface
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
How to Create Paid Search Offers That Are Actually Profitable
Need to create paid search offers that don’t just convert, but sell? This step-by-step process gives you the structure to maximize profits.
Advertising for Cavemen: Exploring the Psychology of PPC Ad Copy
Discover how centuries-old human psychology principles can be remixed for proven success with today’s paid search customers.
The Most Common Way PPC Ad Budget Is Wasted
Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.
Paid Social & Paid Search: How to Have A Happy Marriage
Learn how to use what you know about your paid social audience to further improve your paid search results – and vice versa.
How to Improve the Profitability of Your Display Ads Right Now
Search marketers and display advertisers are losing millions of dollars to click fraud. Learn how you can detect the problem and fight back.
5 Amazing Google Ads Tools You Need to Use
As Google Ads continues to evolve, so do the tools Google provides. Here are five tools within the platform to try out.
Google Ads Advertisers Can Now Capture Leads From YouTube
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.
Google Ads Rolling Out Multiple Updates to App Campaigns
App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.
Privacy, Personalization & PPC
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
15 Ways to Optimize a Paid Search Campaign
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
Google Adds Increased Visual Options for Shoppers and Brands
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
How Not to Work with PPC Managers
Want to have a successful relationship with your PPC managers? There are a few things you should not do. Here are some top tips.
How to Combine SEO & PPC Data for More Powerful Results
You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.
Google Adds New Features to Responsive Search Ads
The new features include customizer insertion for location and countdowns, enhanced reporting, and a Covid-updated suggestion engine.