PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Find out how shared budgets can negatively impact your search marketing campaigns and what you can do to prevent budget cannibalization.
Learn how to effectively budget your ad campaigns for maximum results. From initial investments to scaling strategies, we’ve got you covered.
Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location.
Learn about Google Ads’ Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.
Don’t let budget uncertainty hold back your PPC success. This guide will help you allocate your resources strategically and maximize your campaign’s performance.
Discover how AI enhances PPC keyword strategies, from finding new keywords to optimizing existing campaigns and refining negative keyword lists for better results.
Discover how AI tools can streamline PPC workflows, from data analysis to budget forecasting, helping marketers optimize campaigns efficiently and effectively.
Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website.
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers.
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results
Reach engaged audiences on streaming platforms with precise targeting, maximizing your ad campaign’s performance.
Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping.
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses
Advertisers can now generate AI-powered videos from product images in Product Studio within Google Merchant Center, saving you time and resources in asset creation.
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.
Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact.
Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more.
Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible.
Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event.
Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial.
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads.
Discover the evolution of Google Merchant Center and how it has changed ecommerce advertising with product feeds so that you can prepare for what’s next.
Learn how Google Ads’ AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools.
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform.
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls.
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance.
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges.
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
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