PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Just Completely Rebuilt Its Shopping Experience
Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping.
Google: 5 Ways DOJ Proposals Harm Business and Consumers
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses
Google Launches Video Generation In Product Studio
Advertisers can now generate AI-powered videos from product images in Product Studio within Google Merchant Center, saving you time and resources in asset creation.
PPC Trends Coming In 2025 According To 7 Experts
Prepare for the future of PPC with insights from seven industry experts. Learn about the upcoming trends and strategies for successful campaigns in 2025.
Microsoft Ads Makes Copilot Advancements
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact.
How To Set Up Your First Paid Search Campaign
Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more.
Google Shopping Ads Now Available In Google Lens Results
Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible.
Google Officially Launches Ads In AI Overviews
Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event.
How To Use The New Google Ads AI Image Editor
Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial.
TikTok Enters Search Ads Market in United States
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads.
Preparing For The Feedless Future With Google Merchant Center Next
Discover the evolution of Google Merchant Center and how it has changed ecommerce advertising with product feeds so that you can prepare for what’s next.
Google Ads Tutorial: How to Leverage AI Video Enhancements
Learn how Google Ads’ AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools.
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform.
Google Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls.
Google Ads Expands AI Campaign Tools To More Languages
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges.
Google Introduces New Data Privacy Technology for Advertisers
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
Google Users Warned Of Surging Malvertising Campaigns
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
9 Proven Ways To Improve Your PPC Campaign Performance
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends.
Step-By-Step Guide To Earning Your Google Ads Certification
Become Google Ads Certified with our comprehensive guide. Gain the knowledge and skills to successfully manage Google Ads campaigns.
Google’s AI Now Chooses Your Local Ad Photos
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement.
![Google Ads Experiencing Outage Impacting Key Features [Updated]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-01-155232-111-760x400.webp)
Google Ads Experiencing Outage Impacting Key Features [Updated]
Google Ads is experiencing an outage, disrupting key features and reports. The company is working to resolve widespread system issues.
Navigating A Cookieless Future: PPC Strategies For Privacy-First World
Navigate the changing digital advertising landscape with future PPC strategies for a privacy-first world. Stay one step ahead with targeted advertising solutions.
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types.
How To Get Ad Creative AI-Ready In Search Ads
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input.
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Discover the top 7 mistakes ecommerce retailers make with Google Shopping and how to avoid them.