PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Gives Businesses Free Ads in Google Maps
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months.
Why Google Ads Might Not Be Working for You
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them.
Google Ads’ Policy Crackdowns Continue
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
Google Banning Certain Categories for Employment, Housing and Credit Ads
The changes come in conjunction with partnership via HUD.
8 Simple Google Ads Tips That Will Make You More Money
Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.
Scaling Back Your PPC Program? Here’s What You Need to Consider
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.
An Analysis of 6 Google Shopping Bidding Models
Running Shopping campaigns for ecommerce? Take a look at the six bidding models in Google Shopping Ads to find out which one suits your needs.
Why You Should Be Using Google Discovery Campaigns
Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.
Diagnose Google Ads’ Performance Changes Faster With Explanations
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.
Why You Don’t Need to Be an Expert in Everything to Be an Effective Strategist
What actually is strategy and why are so many agencies getting it wrong? Read on to learn how marketers should think differently about strategy.
![Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/05/sejshow-featured-image-ep197-5ece50c8911d5-760x400.webp)
Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST]
Conversions shouldn’t be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines.
Google Ads Incorporates Retail Category Reporting
Retailers can now see Retail Category performance across different delivery avenues in Google Ads.
How Ecommerce Businesses Can Do More with Less Shopping Ad Budget
Discover how improving online shopper experience from Google Shopping Ads and making a change to your landing pages can boost your ecommerce conversions.
8 Ways You’re Doing Google Ads Wrong & How to Make It Right
Not seeing the ROI you’re expecting from PPC? Here’s how you might be wasting your budget on Google Ads and how to make it right.
PPC Today – Letting Go of What We Were Taught
The ways we were all taught paid search have changed dramatically. Here are five examples and what PPC professionals can do now.
Google Ads Shortens Business Identity Verification Time
Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.
How to Drive Paid Search Strategy at the C-Suite
Learn how to show the value of paid search to the C-suite with SEM data and reporting.
Google Ads Beta Testing Curbside Feature Pickup in Shopping
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
Your PPC Reentry Plan: 3 Ways to Proceed with Paid Search Campaigns
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
Google Smart Shopping Beta Testing New Customer Only Goal
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
It Isn’t Business as Always: Adapting PPC Strategy in Changing Times
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Microsoft Ads Introduces Cookie-Based Experiment Feature
Microsoft Ads has added cookie-based audience specifications to their Experiment feature.
7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
Google Call Only Ads Now Include Link Option
Google Ads Call Only ads will now offer advertisers the option to include a link to their website.
Google Ads to Require Identity Verification
Google will begin requiring documentation of user identity and geographic location for advertisers. Here’s why and what’s changing
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
Find out how ecommerce companies can reduce Shopping Ad budgets significantly while generating the same amount of revenue.
When Clients Pause PPC: 5 Survival Tips for Marketers
As an agency-side marketer, here are some personal and work-related tactics helping me survive these critical times.