PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
15 Ways to Optimize a Paid Search Campaign
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
Google Adds Increased Visual Options for Shoppers and Brands
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
How Not to Work with PPC Managers
Want to have a successful relationship with your PPC managers? There are a few things you should not do. Here are some top tips.
How to Combine SEO & PPC Data for More Powerful Results
You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.
Google Adds New Features to Responsive Search Ads
The new features include customizer insertion for location and countdowns, enhanced reporting, and a Covid-updated suggestion engine.
Google Ads to Ban Spying Products & Software
Enforcement starts on August 11 of this year. After that, accounts will be given a 7-day warning before suspension.
Google Analytics Adds Predictive Features for Advertisers
The two new features aim to give greater audience insights for more robust targeting in Google Ads.
Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
5 Practical Tips to Step Up Your Audience Targeting Game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.
Should I Bid on Branded Terms in SEM?
Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.
A 2-Step Solution to Battle Brand Squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.
Google Shopping Ads Are Free to Display in Main Search Results
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.
How to Interpret PPC Data Correctly (Even If You Never Studied Statistics)
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads
Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.
DATA: These 8 Industries Are Ruling the PPC Market During COVID-19
A set of PPC benchmarks reveals which industries are currently performing well, which ones are hardest hit, and which ones have seen mixed results.
Google to See Unprecedented Drop in Ad Revenue
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020.
3 Smartest Ways to Spend Your Google Ad Credits
Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.
How to Make the Most of Paid Media Right Now
Need advice for advertising during a downturn? Learn which paid media channels enable flexibility and how you can target audiences that show intent.
PPC Reporting Strategies for 2020: Best Channels to Showcase Your Work
Are you using the right channel to report on your PPC performance? Here’s how you can deliver PPC reports that will keep your clients satisfied.
Google Gives Businesses Free Ads in Google Maps
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months.
Why Google Ads Might Not Be Working for You
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them.
Google Ads’ Policy Crackdowns Continue
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
Google Banning Certain Categories for Employment, Housing and Credit Ads
The changes come in conjunction with partnership via HUD.
8 Simple Google Ads Tips That Will Make You More Money
Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.
Scaling Back Your PPC Program? Here’s What You Need to Consider
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.
An Analysis of 6 Google Shopping Bidding Models
Running Shopping campaigns for ecommerce? Take a look at the six bidding models in Google Shopping Ads to find out which one suits your needs.
Why You Should Be Using Google Discovery Campaigns
Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.
Diagnose Google Ads’ Performance Changes Faster With Explanations
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.