PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
8 Ways You’re Doing Google Ads Wrong & How to Make It Right
Not seeing the ROI you’re expecting from PPC? Here’s how you might be wasting your budget on Google Ads and how to make it right.
PPC Today – Letting Go of What We Were Taught
The ways we were all taught paid search have changed dramatically. Here are five examples and what PPC professionals can do now.
Google Ads Shortens Business Identity Verification Time
Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.
How to Drive Paid Search Strategy at the C-Suite
Learn how to show the value of paid search to the C-suite with SEM data and reporting.
Google Ads Beta Testing Curbside Feature Pickup in Shopping
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
Your PPC Reentry Plan: 3 Ways to Proceed with Paid Search Campaigns
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
Google Smart Shopping Beta Testing New Customer Only Goal
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
It Isn’t Business as Always: Adapting PPC Strategy in Changing Times
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Microsoft Ads Introduces Cookie-Based Experiment Feature
Microsoft Ads has added cookie-based audience specifications to their Experiment feature.
7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
Google Call Only Ads Now Include Link Option
Google Ads Call Only ads will now offer advertisers the option to include a link to their website.
Google Ads to Require Identity Verification
Google will begin requiring documentation of user identity and geographic location for advertisers. Here’s why and what’s changing
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
Find out how ecommerce companies can reduce Shopping Ad budgets significantly while generating the same amount of revenue.
When Clients Pause PPC: 5 Survival Tips for Marketers
As an agency-side marketer, here are some personal and work-related tactics helping me survive these critical times.
Google Ads Releases Details Around the $340m Credit for SMBs
Today Google has announced specifics on the COVID-19 SMB ad credit that was originally announced at the end of March.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
How Much Is PPC Fraud Really Costing Your Business?
Learn how PPC ad fraud affects your business and your budget, and how to beat the click tricksters.
Microsoft Ads Expands Conversion Inclusion Options for Advertisers
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
We’re starting to see the impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.
7 Signs Your PPC Program Is Being Mismanaged
Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.
Google Delays Launch of New Partners Program to 2021
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
4 Tips for Running a Small Digital Agency in Times of Crisis
Here are tips to help agency owners and managers keep their digital marketing agencies running amid the COVID-19 pandemic.
Close Variants Are Like Click Fraud – Here’s Why
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.
Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Microsoft Ads Redesign Adds New Features
Microsoft has added additional features to the Ad interface redesign. Here’s a look at the latest improvements rolling out.
How to Get Perfect Quality Scores
Quality score is like a report card for your keywords. Anything less than a 10 should cause deep shame.
Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1
Google Ads is discontinuing dedicated agency support for some Premier Partners, starting April 1.