PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Why PPC Marketers Should Fall in Love with Broad Match
Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here’s how to do it.
Google Offers $340 Million Advertising Credits
Google announced $340 million dollars in advertising credits for SMB advertisers
Safari Announces Full 3rd Party Cookie Blocking
Safari announced full 3rd party cookie blocking, two years ahead of Chrome. May affect advertisers.
Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates
Google Ads is enhancing asset reporting in app campaigns with four updates to provide advertisers with detailed and actionable insights.
Google Ads Introduces New Policies for Government Documents & Services
Google Ads has new policies, going into effect in May, on advertising government documents and official services.
Google Ads Makes it Easier to Appeal Disapproved or Limited Ads
Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.
7 Ways SEO & PPC Can Help Each Other
Save resources and make smarter decisions with your campaigns when you leverage SEO and PPC insights for mutual benefit.
How to Use Forced Bold Text in Google Search Ads
Want to make your PPC ads stand out? Optimize your Google Ads by making 𝗮𝗻𝘆 𝘁𝗲𝘅𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 bold.
Google Advises Support for Google Ads & GMB May Be Unavailable or Delayed
Google is notifying people that support for Google Ads and Google My Business may be delayed or completely unavailable.
Do You Really Need to Translate Your Google Ads?
Translating your Google Ads can lead to higher CTRs. These 10 tips can help make the process easier.
Google & Facebook Ban Ads for Face Masks As Coronavirus Spreads
As concerns around coronavirus continue to mount, internet advertising giants Google and Facebook prohibit ads for medical face masks.
Google Ads Expands Portfolio Bid Strategies With More Options
Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding.
What Is Ethical PPC?
Find out what ethical PPC is, what it entails, and why professionals should conform to the concept.
Google Ads Introduces New Reports, Removes & Combines Old Ones
Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive.
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-760x400.webp)
Why Bing Should Be First in Your Healthcare Search Strategy [DATA]
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
How to Make Responsive Search Ads Work for You
Learn some basic best practices and understand how to analyze RSA performance here.
Google Ads Mobile App Updated With New Features and Dark Mode
Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option.
How to Structure a PPC Campaign in the Age of Automation
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
Ask Me Anything About PPC: Introducing Our New Monthly Column
Search Engine Journal’s hand-picked expert is ready to answer all your questions about paid search and paid social.
![What Google Partners Changes Mean For Agencies & Clients [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/02/sejshow-featured-image-ep-183-5e4e64fead0ed-760x400.webp)
What Google Partners Changes Mean For Agencies & Clients [PODCAST]
Greg Finn, Andrea Cruz, and Sam Ruchlewicz talk about what the Google Partners changes mean for agencies and clients.
The Moral Dilemma Agencies Face with the Google Partners Change
The big changes in the Google Partners program pose a moral dilemma to agencies. Here’s what we can do.
4 Ways to Make Your Smart Bidding Smarter
If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.
Google Ads Makes it Easy to Share Audience Lists Across Accounts
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.
Google Ads Makes it Easier to Review a Campaign’s Change History
An update to Google Ads will make it easier to determine how campaign changes impact ad performance.
Microsoft Advertising Introduces New Features for Shopping Campaigns
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns
More efficient product group management and new time-saving features are rolling out to Microsoft Shopping campaigns.
12 Alternative PPC Books Every PPC Marketer Needs to Own
Looking for books about PPC marketing? Here are 12 of the best you can read right now.
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss
There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.
10 Tools for PPC Managers That Have Nothing to Do With PPC
These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns.
8 Ways to Drive More Calls – & Better Call Quality – with Paid Search
Here are eight ways to drive more calls with PPC, all while improving call quality.