PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
We’re starting to see the impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.
Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Here are tips to help agency owners and managers keep their digital marketing agencies running amid the COVID-19 pandemic.
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Microsoft has added additional features to the Ad interface redesign. Here’s a look at the latest improvements rolling out.
Quality score is like a report card for your keywords. Anything less than a 10 should cause deep shame.
Google Ads is discontinuing dedicated agency support for some Premier Partners, starting April 1.
Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here’s how to do it.
Google announced $340 million dollars in advertising credits for SMB advertisers
Safari announced full 3rd party cookie blocking, two years ahead of Chrome. May affect advertisers.
Google Ads is enhancing asset reporting in app campaigns with four updates to provide advertisers with detailed and actionable insights.
Google Ads has new policies, going into effect in May, on advertising government documents and official services.
Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.
Save resources and make smarter decisions with your campaigns when you leverage SEO and PPC insights for mutual benefit.
Want to make your PPC ads stand out? Optimize your Google Ads by making 𝗮𝗻𝘆 𝘁𝗲𝘅𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 bold.
Google is notifying people that support for Google Ads and Google My Business may be delayed or completely unavailable.
Translating your Google Ads can lead to higher CTRs. These 10 tips can help make the process easier.
As concerns around coronavirus continue to mount, internet advertising giants Google and Facebook prohibit ads for medical face masks.
Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding.
Find out what ethical PPC is, what it entails, and why professionals should conform to the concept.
Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive.
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
Learn some basic best practices and understand how to analyze RSA performance here.
Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option.
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
Search Engine Journal’s hand-picked expert is ready to answer all your questions about paid search and paid social.
Greg Finn, Andrea Cruz, and Sam Ruchlewicz talk about what the Google Partners changes mean for agencies and clients.
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