PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
The big changes in the Google Partners program pose a moral dilemma to agencies. Here’s what we can do.
If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.
An update to Google Ads will make it easier to determine how campaign changes impact ad performance.
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
More efficient product group management and new time-saving features are rolling out to Microsoft Shopping campaigns.
Looking for books about PPC marketing? Here are 12 of the best you can read right now.
There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.
These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns.
Here are eight ways to drive more calls with PPC, all while improving call quality.
Updates to Microsoft Advertising include a broad rollout of responsive search ads, clearer performance reporting, and expanded text ads changes.
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
Want your paid search campaigns to be effective? Here are 10 must-try tactics to boost your PPC performance.
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.
Google’s rolling out an updated look for paid and organic search results on desktop, bringing it inline with mobile results.
Google Ads is rolling out bid simulator support for the Target ROAS bid strategy, and new budget simulator.
Here’s what would happen if you applied Google Ads’ recommendations across the board.
Greg Finn talks about the top paid search strategies that B2B companies should focus on in 2020.
Google Ads restrictions and disapproval reversals are possible. Here’s my experience.
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know.
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail’s first-ever Attribution Report.
Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here’s why.
Google Ads will now provide explanations for why specific changes in performance likely occurred.
Learn about the new Search Console Message Panel, Google’s local search results, and more in the latest Marketing O’Clock episode.
Follow this 5-step action plan to create your custom paid search branded strategy.
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Learn how to connect search, AI, and PPC into one unstoppable strategy.