PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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How to Track Offline Conversions in Microsoft Advertising
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
Understanding BERT’s Implications on Paid Search
Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know.
4 Ways to Prepare for PPC in 2020
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
Report: Marketers Consider Attribution Essential But Elusive
Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail’s first-ever Attribution Report.
The Power of Impression-Based Campaigns to Grow Your Brand
Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here’s why.
Google Ads to Explain Why Changes in Performance Occurred
Google Ads will now provide explanations for why specific changes in performance likely occurred.
![The Search Console Message Panel & This Week’s News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/12/iglxrpu_-5de97bbc181ee-760x400.webp)
The Search Console Message Panel & This Week’s News [PODCAST]
Learn about the new Search Console Message Panel, Google’s local search results, and more in the latest Marketing O’Clock episode.
5 Steps to a Successful Brand Bidding Strategy
Follow this 5-step action plan to create your custom paid search branded strategy.
PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
Google Ads’ Optimization Score Now Includes Display Campaigns
Google Ads is expanding optimization score to include display campaigns, which means it’s now available for search, shopping, and display.
Google Continues to Command a Significant Share of Search Ad Revenue
Google maintains its position as leader in search advertising, with net revenue dropping less than one percent since last year.
Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.
A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
How to Choose the RIGHT Keywords to Optimize For
Use these eight tips to ensure you’re choosing the right keywords for your organic and paid search campaigns.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns
Learn how to use combined audience targeting in Google Ads to get your ads in front of your ideal market.
Why Your Thank You Page Is Costing You Money (& How to Fix It)
Learn how to implement micro-commitments on your “Thank You” page to increase users’ interest in your core offer.
Is It Time to Give Google Ads Message Extensions Another Try?
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.
5 Innovative PPC Tactics to Try Today
Managing PPC campaigns usually becomes a series of habitual tasks. Use these five innovative tactics to break the mold.
How to Use Paid Search Insights to Optimize Other Marketing Channels
Here are five areas where you could leverage and integrate paid search insights for better data-driven marketing campaigns.
Google Ads Editor Gets New Features & Support For New Campaign Types
Google Ads Editor has been updated with support for new campaign types as well as several new features.
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Google Ads Officially Announces Rollout of Lead Form Extensions
Google confirmed it’s rolling out lead form ad extensions, a feature that was recently spotted in testing.
Google Ads Changes How ‘Placements’ Data is Displayed in Reports Editor
Google Ads is updating the ‘Placements’ column in Reports Editor with the same data displayed in campaigns and ad groups.
Microsoft Advertising Launches a Preview of its New Redesign
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join a preview.
5 PPC Trends to Get Ready for in 2020
Here are five PPC trends coming up in 2020 and how you can get ready for them.
Why AI Will Be a Key Part of Your Team, Not a Replacement
Discover how AI can help PPC managers optimize performance across different channels, beat competitors, and maximize success.
Google Ads Brings New Sets of Data to Shopping Campaigns
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.