PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More
Updates to Microsoft Advertising include a broad rollout of responsive search ads, clearer performance reporting, and expanded text ads changes.
How to Measure Success in PPC Campaigns With & Without Conversion Data
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
Paid Media & Privacy: What’s Changing & What It Means for Marketers
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
Top 10 Must-Try PPC Tactics for Paid Search Success
Want your paid search campaigns to be effective? Here are 10 must-try tactics to boost your PPC performance.
How to Leverage First-Party Data to Boost PPC Performance
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
Google Ads Makes Parallel Tracking Mandatory for Video Campaigns
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.
Google Changes the Look of Paid and Organic Search Results on Desktop
Google’s rolling out an updated look for paid and organic search results on desktop, bringing it inline with mobile results.
Google Ads Introduces Bid Simulator Support for Smart Bidding
Google Ads is rolling out bid simulator support for the Target ROAS bid strategy, and new budget simulator.
Do You Really Want a 100% Google Ads Optimization Score?
Here’s what would happen if you applied Google Ads’ recommendations across the board.
![B2B Paid Advertising in 2020 with Greg Finn [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/01/the-search-engine-journal-show-podcast-interview-with-greg-finn-5e15e3bd133eb-760x400.webp)
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]
Greg Finn talks about the top paid search strategies that B2B companies should focus on in 2020.
How to Challenge Google Ads Trademark Disputes
Google Ads restrictions and disapproval reversals are possible. Here’s my experience.
How to Track Offline Conversions in Microsoft Advertising
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
Understanding BERT’s Implications on Paid Search
Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know.
4 Ways to Prepare for PPC in 2020
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
Report: Marketers Consider Attribution Essential But Elusive
Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail’s first-ever Attribution Report.
The Power of Impression-Based Campaigns to Grow Your Brand
Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here’s why.
Google Ads to Explain Why Changes in Performance Occurred
Google Ads will now provide explanations for why specific changes in performance likely occurred.
![The Search Console Message Panel & This Week’s News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/12/iglxrpu_-5de97bbc181ee-760x400.webp)
The Search Console Message Panel & This Week’s News [PODCAST]
Learn about the new Search Console Message Panel, Google’s local search results, and more in the latest Marketing O’Clock episode.
5 Steps to a Successful Brand Bidding Strategy
Follow this 5-step action plan to create your custom paid search branded strategy.
PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
Google Ads’ Optimization Score Now Includes Display Campaigns
Google Ads is expanding optimization score to include display campaigns, which means it’s now available for search, shopping, and display.
Google Continues to Command a Significant Share of Search Ad Revenue
Google maintains its position as leader in search advertising, with net revenue dropping less than one percent since last year.
Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.
A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
How to Choose the RIGHT Keywords to Optimize For
Use these eight tips to ensure you’re choosing the right keywords for your organic and paid search campaigns.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns
Learn how to use combined audience targeting in Google Ads to get your ads in front of your ideal market.
Why Your Thank You Page Is Costing You Money (& How to Fix It)
Learn how to implement micro-commitments on your “Thank You” page to increase users’ interest in your core offer.
Is It Time to Give Google Ads Message Extensions Another Try?
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.