PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
5 Innovative PPC Tactics to Try Today
Managing PPC campaigns usually becomes a series of habitual tasks. Use these five innovative tactics to break the mold.
How to Use Paid Search Insights to Optimize Other Marketing Channels
Here are five areas where you could leverage and integrate paid search insights for better data-driven marketing campaigns.
Google Ads Editor Gets New Features & Support For New Campaign Types
Google Ads Editor has been updated with support for new campaign types as well as several new features.
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Google Ads Officially Announces Rollout of Lead Form Extensions
Google confirmed it’s rolling out lead form ad extensions, a feature that was recently spotted in testing.
Google Ads Changes How ‘Placements’ Data is Displayed in Reports Editor
Google Ads is updating the ‘Placements’ column in Reports Editor with the same data displayed in campaigns and ad groups.
Microsoft Advertising Launches a Preview of its New Redesign
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join a preview.
5 PPC Trends to Get Ready for in 2020
Here are five PPC trends coming up in 2020 and how you can get ready for them.
Why AI Will Be a Key Part of Your Team, Not a Replacement
Discover how AI can help PPC managers optimize performance across different channels, beat competitors, and maximize success.
Google Ads Brings New Sets of Data to Shopping Campaigns
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.
4 Insider Search Tips to Influence Holiday Shoppers
Get some helpful insights to help you reach and influence online searchers this upcoming holiday season.
Google Ads to Improve the Optimization of App Campaigns
Google Ads is improving the way it tracks the performance of app campaigns.
Google Ads Rolls Out 2 New Tools for Responsive Search Ads
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages.
What Google SafeSearch Teaches Us About Doing Better PPC
Discover how automation layering can help advertisers better manage PPC campaigns.
Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.
Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Google Ads Improves “By Conversion Time” Reporting With New Columns
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
![Audience Targeting in Paid Search with Amy Bishop [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep-168-760x400.webp)
Audience Targeting in Paid Search with Amy Bishop [PODCAST]
Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed.
Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows
A forecast on US ad spending predicts that Google’s share of search revenue will drop over the next two years.
Google Ads Introduces 2 New Ways to Target Users in Google Search
Google Ads is rolling out two new ways to reach your target audiences in Google Search.
Holiday PPC Strategy: 11 Steps to Drive Greater Profit This Year
Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.
Google Ads Lets Users Optimize Video Ads at the Campaign Level
Google Ads is letting advertisers set conversion actions at the campaign level for video ads.
![Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep166-760x400.webp)
Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]
Frederick Vallaeys discusses how to take better control of your paid search campaigns with automation layering in Google Ads.
How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
Google Ads Report Editor Updated With Easier Cross-Account Analysis
Google Ads is making it easier to analyze performance across multiple accounts using Report Editor.
Microsoft Introduces New Ways to Target Audiences With Search Ads
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy
A Guide to Every Automated Google Ad Type
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
How to Use the Synergy Between PPC & SEO to Leverage Campaigns
Here’s how to leverage the synergy between SEO and PPC to improve your campaigns.
Google Ads Changes the Design of Call-Only Ads
Google is rolling out a new look for call-only ads which is said to help drive higher quality leads.