PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
Google Ads’ Optimization Score Now Includes Display Campaigns
Google Ads is expanding optimization score to include display campaigns, which means it’s now available for search, shopping, and display.
Google Continues to Command a Significant Share of Search Ad Revenue
Google maintains its position as leader in search advertising, with net revenue dropping less than one percent since last year.
Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.
A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
How to Choose the RIGHT Keywords to Optimize For
Use these eight tips to ensure you’re choosing the right keywords for your organic and paid search campaigns.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns
Learn how to use combined audience targeting in Google Ads to get your ads in front of your ideal market.
Why Your Thank You Page Is Costing You Money (& How to Fix It)
Learn how to implement micro-commitments on your “Thank You” page to increase users’ interest in your core offer.
Is It Time to Give Google Ads Message Extensions Another Try?
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.
5 Innovative PPC Tactics to Try Today
Managing PPC campaigns usually becomes a series of habitual tasks. Use these five innovative tactics to break the mold.
How to Use Paid Search Insights to Optimize Other Marketing Channels
Here are five areas where you could leverage and integrate paid search insights for better data-driven marketing campaigns.
Google Ads Editor Gets New Features & Support For New Campaign Types
Google Ads Editor has been updated with support for new campaign types as well as several new features.
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Google Ads Officially Announces Rollout of Lead Form Extensions
Google confirmed it’s rolling out lead form ad extensions, a feature that was recently spotted in testing.
Google Ads Changes How ‘Placements’ Data is Displayed in Reports Editor
Google Ads is updating the ‘Placements’ column in Reports Editor with the same data displayed in campaigns and ad groups.
Microsoft Advertising Launches a Preview of its New Redesign
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join a preview.
5 PPC Trends to Get Ready for in 2020
Here are five PPC trends coming up in 2020 and how you can get ready for them.
Why AI Will Be a Key Part of Your Team, Not a Replacement
Discover how AI can help PPC managers optimize performance across different channels, beat competitors, and maximize success.
Google Ads Brings New Sets of Data to Shopping Campaigns
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.
4 Insider Search Tips to Influence Holiday Shoppers
Get some helpful insights to help you reach and influence online searchers this upcoming holiday season.
Google Ads to Improve the Optimization of App Campaigns
Google Ads is improving the way it tracks the performance of app campaigns.
Google Ads Rolls Out 2 New Tools for Responsive Search Ads
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages.
What Google SafeSearch Teaches Us About Doing Better PPC
Discover how automation layering can help advertisers better manage PPC campaigns.
Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.
Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Google Ads Improves “By Conversion Time” Reporting With New Columns
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
![Audience Targeting in Paid Search with Amy Bishop [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep-168-760x400.webp)
Audience Targeting in Paid Search with Amy Bishop [PODCAST]
Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed.
Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows
A forecast on US ad spending predicts that Google’s share of search revenue will drop over the next two years.