PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Microsoft’s Responsive Search Ads Now Available to All Advertisers
Microsoft is opening up its responsive search ads beta to all advertisers.
Google Ads Offers More Choices for Automated Bidding Strategies
Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.
Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping
Let’s explore the growth of the “Buy Online, Pick Up In-Store” experience and how retailers can leverage it.
Google Ads Introduces New Policies for Certain Types of Medical Ads
Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques.
How to Identify Your True Web Audience
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now
Use these seven out-of-the-box ideas that can help improve your PPC performance.
![Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/09/sejshow-featured-image-ep-162-760x400.webp)
Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]
WordStream’s Navah Hopkins shares valuable insights on how to approach and optimize keywords in paid search campaigns today.
5 Microsoft Advertising Features You Might Not Know About
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
Heads Up: Google Ads Banned Someone for Paying With the New Apple Card
A Google Ads user reports they’ve had their account banned for attempting to pay with Apple’s new credit card.
Google Ads Introduces Seasonality Adjustments for Smart Bidding
Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns.
How Data Science Empowers Performance Marketing & SEM
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
Advanced PPC Strategies for Your Ecommerce Site
Here are some advanced PPC strategies ecommerce retailers can use in order to stay ahead.
Google Ads Lets Users Add Filters to the Overview Page
In response to user feedback, Google Ads is introducing filters to the Overview page.
Rule Back-to-School: Marketing Tips for Reaching Educators
Discover how educators shop differently than parents and students and learn pointers to capture this important market.
Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.
Google Ads is Switching Search & Shopping Campaigns to Standard Delivery
Google Ads is changing its ad delivery methods, switching search and shopping campaigns from accelerated delivery to standard delivery.
7 Expert Tips to Boost Your PPC Performance Today
Here are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns.
Google Ads to Remove Average Position Metric on September 30
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.
Google Ads’ Optimization Score Now Includes Shopping Campaigns
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
![Paid Search is the Fastest Growing Ad Format in Retail [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/08/5b0d07ad-05a4-4901-8e5e-ab5125fdae7f-760x400.webp)
Paid Search is the Fastest Growing Ad Format in Retail [REPORT]
A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.
Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding
Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding.
Google Ads Makes it Easier to Manage Multiple Accounts
Google Ads is rolling out a new feature designed to help users manage multiple accounts more efficiently.
Google Officially Launches Gallery Ads in Beta
Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
Do These 3 Things Before Google Changes How Keyword Match Types Work
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
Don’t Get Entangled in These PPC Snags!
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
10 Tips to Win at Local PPC
Local businesses must know how to leverage PPC the right way. Here are 10 big tips to dominate local PPC.
Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.
Google Ads Close Variants to Include Words With the Same Meaning
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
Google Ads Editor Updated With 4 New Features
Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.
5 Ways SMBs Can Engage with Customers Using Paid Search
Here are five ways today’s consumers are changing and how SMBs can engage them via paid search.