PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads Introduces 2 New Ways to Target Users in Google Search
Google Ads is rolling out two new ways to reach your target audiences in Google Search.
Holiday PPC Strategy: 11 Steps to Drive Greater Profit This Year
Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.
Google Ads Lets Users Optimize Video Ads at the Campaign Level
Google Ads is letting advertisers set conversion actions at the campaign level for video ads.
![Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep166-760x400.webp)
Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]
Frederick Vallaeys discusses how to take better control of your paid search campaigns with automation layering in Google Ads.
How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
Google Ads Report Editor Updated With Easier Cross-Account Analysis
Google Ads is making it easier to analyze performance across multiple accounts using Report Editor.
Microsoft Introduces New Ways to Target Audiences With Search Ads
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy
A Guide to Every Automated Google Ad Type
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
How to Use the Synergy Between PPC & SEO to Leverage Campaigns
Here’s how to leverage the synergy between SEO and PPC to improve your campaigns.
Google Ads Changes the Design of Call-Only Ads
Google is rolling out a new look for call-only ads which is said to help drive higher quality leads.
Google Ads Introduces Improved Keyword Recommendations
Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations.
Google Ads Lets Users Set Up Conversion Tracking During Campaign Creation
Google Ads is now letting users set up conversion tracking during the campaign creation process.
Google Ads Smart Bidding Now Supports Store Visits Optimization
Smart bidding campaigns in Google Ads can now be used to optimize for in-store visits.
Machines Now Run Google: How to Avoid Wasted Shopping Spend & Fight Back
Here’s how you can avoid wasted spend on Shopping ads caused by poor matching.
5 Google Shopping Tips to Prepare for the Holiday Season
Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season.
![The Importance of Ad Testing with Brad Geddes [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/09/sejshow-featured-image-ep-164-760x400.webp)
The Importance of Ad Testing with Brad Geddes [PODCAST]
Brad Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC performance.
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend
Discover how to diversify your paid media strategy in order to build visibility and full-funnel coverage in competitive markets.
Google Ads App Now Displays Campaign Optimization Scores
Google has updated the Google Ads app with support for campaign optimization scores.
4 Things That May Surprise You About Automated PPC Bidding
Here are four important things to know about automated bid management that you may be unaware of.
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns
Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Google Ads Postpones Switching Search & Shopping Campaigns to Standard Delivery
Google Ads has decided to postpone switching search and shopping campaigns from accelerated delivery to standard delivery.
Microsoft’s Responsive Search Ads Now Available to All Advertisers
Microsoft is opening up its responsive search ads beta to all advertisers.
Google Ads Offers More Choices for Automated Bidding Strategies
Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.
Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping
Let’s explore the growth of the “Buy Online, Pick Up In-Store” experience and how retailers can leverage it.
Google Ads Introduces New Policies for Certain Types of Medical Ads
Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques.
How to Identify Your True Web Audience
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now
Use these seven out-of-the-box ideas that can help improve your PPC performance.
![Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/09/sejshow-featured-image-ep-162-760x400.webp)
Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]
WordStream’s Navah Hopkins shares valuable insights on how to approach and optimize keywords in paid search campaigns today.
5 Microsoft Advertising Features You Might Not Know About
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
Heads Up: Google Ads Banned Someone for Paying With the New Apple Card
A Google Ads user reports they’ve had their account banned for attempting to pay with Apple’s new credit card.