PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads to Improve the Optimization of App Campaigns
Google Ads is improving the way it tracks the performance of app campaigns.
Google Ads Rolls Out 2 New Tools for Responsive Search Ads
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages.
What Google SafeSearch Teaches Us About Doing Better PPC
Discover how automation layering can help advertisers better manage PPC campaigns.
Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.
Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Google Ads Improves “By Conversion Time” Reporting With New Columns
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
![Audience Targeting in Paid Search with Amy Bishop [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep-168-760x400.webp)
Audience Targeting in Paid Search with Amy Bishop [PODCAST]
Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed.
Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows
A forecast on US ad spending predicts that Google’s share of search revenue will drop over the next two years.
Google Ads Introduces 2 New Ways to Target Users in Google Search
Google Ads is rolling out two new ways to reach your target audiences in Google Search.
Holiday PPC Strategy: 11 Steps to Drive Greater Profit This Year
Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.
Google Ads Lets Users Optimize Video Ads at the Campaign Level
Google Ads is letting advertisers set conversion actions at the campaign level for video ads.
![Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep166-760x400.webp)
Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]
Frederick Vallaeys discusses how to take better control of your paid search campaigns with automation layering in Google Ads.
How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
Google Ads Report Editor Updated With Easier Cross-Account Analysis
Google Ads is making it easier to analyze performance across multiple accounts using Report Editor.
Microsoft Introduces New Ways to Target Audiences With Search Ads
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy
A Guide to Every Automated Google Ad Type
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
How to Use the Synergy Between PPC & SEO to Leverage Campaigns
Here’s how to leverage the synergy between SEO and PPC to improve your campaigns.
Google Ads Changes the Design of Call-Only Ads
Google is rolling out a new look for call-only ads which is said to help drive higher quality leads.
Google Ads Introduces Improved Keyword Recommendations
Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations.
Google Ads Lets Users Set Up Conversion Tracking During Campaign Creation
Google Ads is now letting users set up conversion tracking during the campaign creation process.
Google Ads Smart Bidding Now Supports Store Visits Optimization
Smart bidding campaigns in Google Ads can now be used to optimize for in-store visits.
Machines Now Run Google: How to Avoid Wasted Shopping Spend & Fight Back
Here’s how you can avoid wasted spend on Shopping ads caused by poor matching.
5 Google Shopping Tips to Prepare for the Holiday Season
Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season.
![The Importance of Ad Testing with Brad Geddes [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/09/sejshow-featured-image-ep-164-760x400.webp)
The Importance of Ad Testing with Brad Geddes [PODCAST]
Brad Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC performance.
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend
Discover how to diversify your paid media strategy in order to build visibility and full-funnel coverage in competitive markets.
Google Ads App Now Displays Campaign Optimization Scores
Google has updated the Google Ads app with support for campaign optimization scores.
4 Things That May Surprise You About Automated PPC Bidding
Here are four important things to know about automated bid management that you may be unaware of.
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns
Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Google Ads Postpones Switching Search & Shopping Campaigns to Standard Delivery
Google Ads has decided to postpone switching search and shopping campaigns from accelerated delivery to standard delivery.
Microsoft’s Responsive Search Ads Now Available to All Advertisers
Microsoft is opening up its responsive search ads beta to all advertisers.