PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding.
Google Ads is rolling out a new feature designed to help users manage multiple accounts more efficiently.
Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
Local businesses must know how to leverage PPC the right way. Here are 10 big tips to dominate local PPC.
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.
Here are five ways today’s consumers are changing and how SMBs can engage them via paid search.
Microsoft Advertising is updating its dynamic search ads with longer titles and an addition description field.
Microsoft Advertising is rolling out a new feature that will allow advertisers to confidently test campaign changes.
Here are six ways technology can help you optimize, automate, and win with your paid media campaigns.
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Here’s how you can manage and optimize your PPC campaigns for profit.
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
These six tips will help guide your decision-making process and get your SEM forecasting right.
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
Here’s how audience management technology can empower PPC marketers to turn insights into action.
Google Ads now reports on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Google Ads is making adjustments to two portfolio bid strategies in an effort to simplify the experience for users.
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