PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads Introduces Seasonality Adjustments for Smart Bidding
Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns.
How Data Science Empowers Performance Marketing & SEM
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
Advanced PPC Strategies for Your Ecommerce Site
Here are some advanced PPC strategies ecommerce retailers can use in order to stay ahead.
Google Ads Lets Users Add Filters to the Overview Page
In response to user feedback, Google Ads is introducing filters to the Overview page.
Rule Back-to-School: Marketing Tips for Reaching Educators
Discover how educators shop differently than parents and students and learn pointers to capture this important market.
Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.
Google Ads is Switching Search & Shopping Campaigns to Standard Delivery
Google Ads is changing its ad delivery methods, switching search and shopping campaigns from accelerated delivery to standard delivery.
7 Expert Tips to Boost Your PPC Performance Today
Here are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns.
Google Ads to Remove Average Position Metric on September 30
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.
Google Ads’ Optimization Score Now Includes Shopping Campaigns
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
![Paid Search is the Fastest Growing Ad Format in Retail [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/08/5b0d07ad-05a4-4901-8e5e-ab5125fdae7f-760x400.webp)
Paid Search is the Fastest Growing Ad Format in Retail [REPORT]
A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.
Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding
Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding.
Google Ads Makes it Easier to Manage Multiple Accounts
Google Ads is rolling out a new feature designed to help users manage multiple accounts more efficiently.
Google Officially Launches Gallery Ads in Beta
Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
Do These 3 Things Before Google Changes How Keyword Match Types Work
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
Don’t Get Entangled in These PPC Snags!
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
10 Tips to Win at Local PPC
Local businesses must know how to leverage PPC the right way. Here are 10 big tips to dominate local PPC.
Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.
Google Ads Close Variants to Include Words With the Same Meaning
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
Google Ads Editor Updated With 4 New Features
Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.
5 Ways SMBs Can Engage with Customers Using Paid Search
Here are five ways today’s consumers are changing and how SMBs can engage them via paid search.
Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions
Microsoft Advertising is updating its dynamic search ads with longer titles and an addition description field.
Microsoft Ads Launches ‘Experiments’ Feature for Testing Campaign Changes
Microsoft Advertising is rolling out a new feature that will allow advertisers to confidently test campaign changes.
How to Use Technology to Optimize, Automate & Win
Here are six ways technology can help you optimize, automate, and win with your paid media campaigns.
Google to Display Customer Photos in Shopping Ads
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.