PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions
Microsoft Advertising is updating its dynamic search ads with longer titles and an addition description field.
Microsoft Ads Launches ‘Experiments’ Feature for Testing Campaign Changes
Microsoft Advertising is rolling out a new feature that will allow advertisers to confidently test campaign changes.
How to Use Technology to Optimize, Automate & Win
Here are six ways technology can help you optimize, automate, and win with your paid media campaigns.
Google to Display Customer Photos in Shopping Ads
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Fact or Myth: Mobile Killed Desktop
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
Turning Insights into Actions with an Audience Manager
Here’s how audience management technology can empower PPC marketers to turn insights into action.
Google Ads Begins Reporting on Shopping Campaign Landing Pages
Google Ads now reports on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Google Ads is Removing Features from Portfolio Bid Strategies
Google Ads is making adjustments to two portfolio bid strategies in an effort to simplify the experience for users.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads
An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
12 EASY Signs You Need to Rethink Your Paid Search Strategy
Do you have the right paid search strategy in place? Here are 12 signs it’s time to rethink your approach.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
10 Amazing Tips to Write Better Mobile PPC Ads
Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.
Google Ads Restrictions Are Impacting Third-Party Tech Support Providers
After restricting ads for third-party tech support services to “legitimate” providers, Google hasn’t delivered on its promised verification program.
A Quick Guide to Non-Google Search & Display Ads in Asia
Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.
Google Ads is Removing Two Bidding Strategies in June
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.
How to Use Keyword Intent to Boost PPC Performance
Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.
How to Optimize Your Paid Search Keyword List in 3 Steps
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.