PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Fact or Myth: Mobile Killed Desktop
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
Turning Insights into Actions with an Audience Manager
Here’s how audience management technology can empower PPC marketers to turn insights into action.
Google Ads Begins Reporting on Shopping Campaign Landing Pages
Google Ads now reports on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Google Ads is Removing Features from Portfolio Bid Strategies
Google Ads is making adjustments to two portfolio bid strategies in an effort to simplify the experience for users.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads
An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
12 EASY Signs You Need to Rethink Your Paid Search Strategy
Do you have the right paid search strategy in place? Here are 12 signs it’s time to rethink your approach.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
10 Amazing Tips to Write Better Mobile PPC Ads
Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.
Google Ads Restrictions Are Impacting Third-Party Tech Support Providers
After restricting ads for third-party tech support services to “legitimate” providers, Google hasn’t delivered on its promised verification program.
A Quick Guide to Non-Google Search & Display Ads in Asia
Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.
Google Ads is Removing Two Bidding Strategies in June
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.
How to Use Keyword Intent to Boost PPC Performance
Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.
How to Optimize Your Paid Search Keyword List in 3 Steps
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
Google Ads Offers New Recommendations to Improve Optimization Score
Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
Top 10 Google Ads Announcements From Google Marketing Live 2019
Google Marketing Live concluded last week after two days full of announcements related to new Google Ads features.
Google Ads Introduces Three New Bidding Strategies
Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding.
Google Marketing Live Day 1: Everything You Need to Know
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
Google Ads App Can Now Create More Types of Ads On-the-Go
Google unveiled some updates to the Google Ads app which will let users create more ads and manage more campaigns.
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
