PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads Offers New Recommendations to Improve Optimization Score
Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
Top 10 Google Ads Announcements From Google Marketing Live 2019
Google Marketing Live concluded last week after two days full of announcements related to new Google Ads features.
Google Ads Introduces Three New Bidding Strategies
Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding.
Smart Bidding in Google Ads: An Up-to-Date Guide
Here’s a four-step process for implementing Smart Bidding in your paid search strategy.
Google Marketing Live Day 1: Everything You Need to Know
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
Google Ads App Can Now Create More Types of Ads On-the-Go
Google unveiled some updates to the Google Ads app which will let users create more ads and manage more campaigns.
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
Google Ads Reporting is Currently Delayed Until Further Notice
Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30.
Microsoft Advertising Introduces Sponsored Products
Microsoft Advertising, formerly Bing Ads, is introducing new product offerings: Sponsored Products and an update to the Microsoft Audience Network.
Microsoft Advertising is the New Bing Ads
Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform’s offerings.
Bing Ads Will No Longer Serve Entities With Destination URLs By the End of 2019
Bing Ads is notifying users about upcoming changes to destination URLs that begin rolling out in August.
6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)
Want to improve your landing page experience? Focus on your users. Use these top tips to optimize your landing pages.
Google Reportedly Tolerated Spam on Non-Search Products
Ex-Googler tweets how and why Google tolerated spam on it’s non-search side of products.
Is Conversion Lift the Future of Attribution?
Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.
Google Shopping Ads Benchmarks for YOUR Industry
Find out how ecommerce advertisers are performing with their Google Shopping and Bing Shopping campaigns.
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge
Here’s how to improve your ecommerce PPC and get qualified searchers with high purchase intent to click on your ad.
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns
Here are 10 types of remarketing you can do on Google Ads and Bing Ads.
The Best Feature in the New Google Ads Editor: PPC Audits
Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.
5 Less Obvious PPC Testing Ideas That You Should Try
Looking for new PPC features and ideas to test? Spice up your PPC campaign testing with these five tests.
Bing Makes Text Ads More Actionable With New Extension
Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads.
Google Ads Editor Introduces Full Cross-Account Management
Google has officially launched Google Ads Editor version 1, which now offers full cross-account management.
Google Ads Brings Cross-Device Activity Data to All Attribution Reports
All attribution reports in Google Ads will soon include information about cross-device activity and conversions.
What You Need to Know About PPC Budgets & Bidding
Learn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
5 Strategies for Customer Uploads in PPC Campaigns
Customer upload lists are often underused in paid search. Here are examples of how to use them in PPC campaigns.
How to Upgrade Your PPC Reporting Process to Avoid Common Traps
Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.
How to Do PPC Keyword Research
Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
8 Dos & Don’ts of Search Audiences
The dos and dont’s of audiences for Google Ads have changed. Here’s what you need to know.