PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Why You Can’t Build a Successful PPC Program in Just a Few Hours
Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn’t so simple.
Are Dedicated Landing Pages Hurting Your Conversion Rate?
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.
Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st
Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st.
Google Ads is Bringing Click Share to Search Campaigns
Google Ads has begun rolling out click share for search campaigns.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI
Check out these three Google and Bing Ads features and tips on how you can use them right now.
How to Turn PPC Failure Into Success: 4 Lessons Learned
Even when PPC efforts fail, you can gain insights. Here are some key lessons learned from a recent PPC failure.
4 Ways to Use Excel Macros in PPC to Save Time
Here’s how to use Excel Macros to complete ongoing PPC tasks quickly and accurately without giving up all control.
Google’s Best Practices for Improving Your Google Ads Optimization Score
Google has released a set of best practices to help Google Ads users improve their optimization score.
PPC Geotargeting Best Practices Guide
Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.
Top 3 Strategies to Get the Most out of Quality Score
Quality Score is a wonderful health indicator, but a terrible KPI. Here’s how to REALLY unlock your account’s fullest potential.
Google Ads to Manage Users’ Campaigns Unless They Opt Out
Google Ads is sending emails to users notifying them of a major change that will be implemented unless they opt-out.
How to Create a Paid Search Plan That Will Drive Results
Create a PPC plan that ensures you’re prepared to exceed your goals and outlines exactly how you’ll do it.
Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March
Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.
What Search Marketers Need to Know About Attribution
There are many attribution models out there… but which ones should you paying be attention to?
Bing Makes it Easier to Manage Dynamic Search Ads Campaigns
Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns.
How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know
Learn why you need to understand your funnels to create great remarketing campaigns (and five simple ways to do so).
Google AdWords Express is Now Part of Google Ads
Google is notifying advertisers that AdWords Express has joined the Google Ads platform.
The Year of Automated PPC: 3 Survival Tips
These three high-level action items related to automation and tools should be on your agenda to consider this year.
Google Ads Not Working for Your Small Brand? Try Something Different
Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.
Google Shopping Lets Merchants Add Full Product Pages to Listings
An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings.
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know
Review and maximize your PPC account goals and CTAs with these helpful tips.
Google Refutes Claims That Users Can’t Recognize Paid Search Results
A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results.
Data-Driven PPC Insights to Engage Rheumatoid Arthritis Patients
These research points and actionable insights can help pharmaceutical brands focusing on rheumatoid arthritis improve their PPC strategy.
Bing Ads is Removing Data From ‘Share of Voice’ Reports
Bing Ads is removing data from the Share of Voice report, saying it’s not needed after introducing the competition tab.
Bing Reveals the Top Holiday Queries for 2018
Bing Ads has released its list of the top trending searches for the 2018 holiday season.
3 Key PPC Touchpoints to Engage Diabetes Patients
Here’s how pharmaceutical companies can use paid search marketing to engage with diabetes patients.
A Bing Ads Script for Maintaining Monthly Account Budgets
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns
This post reviews four common goals of PPC landing pages for B2B lead generation campaigns.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.
Amazon Advertising Options Guide: What Marketers Need to Know
This Amazon advertising guide will walk you through four ways to get your products in front of millions of shoppers.