PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
Google Users Warned Of Surging Malvertising Campaigns
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
9 Proven Ways To Improve Your PPC Campaign Performance
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends.
Step-By-Step Guide To Earning Your Google Ads Certification
Become Google Ads Certified with our comprehensive guide. Gain the knowledge and skills to successfully manage Google Ads campaigns.
Google’s AI Now Chooses Your Local Ad Photos
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement.
![Google Ads Experiencing Outage Impacting Key Features [Updated]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-01-155232-111-760x400.webp)
Google Ads Experiencing Outage Impacting Key Features [Updated]
Google Ads is experiencing an outage, disrupting key features and reports. The company is working to resolve widespread system issues.
Navigating A Cookieless Future: PPC Strategies For Privacy-First World
Navigate the changing digital advertising landscape with future PPC strategies for a privacy-first world. Stay one step ahead with targeted advertising solutions.
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types.
How To Get Ad Creative AI-Ready In Search Ads
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input.
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Discover the top 7 mistakes ecommerce retailers make with Google Shopping and how to avoid them.
When Search Isn’t Search Anymore, But It Is Still Search
Uncover the drastic changes in the paid search industry over the years. From keyword reliance to advanced targeting, the landscape has evolved.
Which Metrics Matter In PPC?
Stay ahead in the world of PPC advertising by understanding the metrics that matter. Discover which metrics to track for better campaign performance and ROI.
The 8 Best PPC Ad Networks
Choosing the right PPC ad network is crucial for successful advertising campaigns. Discover the top networks and what sets them apart.
Google Ads Revamps Query Matching: What You Need to Know
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency.
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance
Discover AI-powered bid strategies in Google Ads and learn how to choose the right one to maximize your PPC performance and achieve your goals.
10 Tips On How To Rock A Small PPC Budget
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget.
15 Ways To Improve Conversion Rates In Google Ads
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips.
Unlocking The Secrets Of Google Ad Auctions
Discover the secrets behind Google ad auctions: explore how understanding these dynamics can improve your return on investment and business outcomes.
How To Make Sure Google’s Automation Settings Aren’t Working Against You
Maximize campaign performance with Google Ads automation settings. Be the ultimate decision-maker for your account and exert more control over your advertising efforts.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws
Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year.
Google Marketing Live 2024: The Ultimate Recap For Advertisers
After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement.
How To Use The Google Ads Search Terms Report
Discover the hidden powers of the Google Ads Search Terms Report to help maximize your Google Ads strategy and improve ROI.
![[Expert Panel] New Google Shopping Ads Strategies Uncovered](https://www.searchenginejournal.com/wp-content/uploads/2024/04/featured-3-224-760x400.webp)
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Discover how to create powerful product listings with Google Shopping Ads and measure your success using best-in-class metrics.
SEM Vs. SEO: What’s The Difference?
Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage.
Google Ads Restricts Brand Names & Logos From AI Image Generation
Google clarifies AI image tools in Ads won’t generate branded product visuals, only generic lifestyle and product images.
Google: Proximity Not A Factor For Local Service Ads Rankings
Google states proximity to the searcher is no longer a primary factor in ranking local service ads.
Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises
Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns.
Google Performance Max For Marketplaces: Advertise Without A Website
Google launches Performance Max for Marketplaces, letting sellers advertise products without websites.