PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings.
Review and maximize your PPC account goals and CTAs with these helpful tips.
A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results.
These research points and actionable insights can help pharmaceutical brands focusing on rheumatoid arthritis improve their PPC strategy.
Bing Ads is removing data from the Share of Voice report, saying it’s not needed after introducing the competition tab.
Bing Ads has released its list of the top trending searches for the 2018 holiday season.
Here’s how pharmaceutical companies can use paid search marketing to engage with diabetes patients.
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
This post reviews four common goals of PPC landing pages for B2B lead generation campaigns.
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.
This Amazon advertising guide will walk you through four ways to get your products in front of millions of shoppers.
Google is rolling out a series of updates to responsive search ads which includes more languages and new reporting tools.
Calls from Google Ads location extensions can now be counted as conversions as long as account-level call reporting is enabled.
Here’s how you can balance search ad best practices with developments in automation.
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.
Here’s how you can inform and improve your SEO and PPC strategies by analyzing each other’s keyword data.
Google has drastically reduced incentives for retailers to create what some allege are “fake” comparison shopping sites.
Bing updated its expanded text ads, which now allow for even more text in both the headline and description areas.
This post will show you how to set up and analyze the Audience report in Google Analytics.
Google Ads has rolled outTarget Impression Share, which automatically sets bids according to where the ad will show up.
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.
Find out how you can integrate targeted automobile advertising with your PPC strategy to maximize ROI.
Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals.
Use this Bing Ads script to calculate your account quality score and see how it progresses over time.
Bing Ads is giving advertisers the ability to set their own specific targets and track progress toward those targets.
Google Ads is rolling out new metrics providing better insight into where ads appear on the search results page.
In-market audiences are a game-changing PPC feature, with some impressive results. Should it be part of your strategy?
Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time.
Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation.
Google rolled out new features to the Ad Preview and Diagnosis tool, providing more insight into who’s seeing specific ads.
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