PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Bing Enhances Product Ads With Multiple Images, Ratings, More
Bing introduced a series of enhancements to product ads and shopping campaigns just in time for the busy holiday season.
Google Enhances Click-to-Message Ads With Email Forwarding and Auto Replies
Google has announced a series of improvements to its advertising solutions ahead of the holiday season.
Bing Announces LinkedIn Profile Targeting for Bing Ads
Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/google-ads-report-3-760x400.webp)
Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]
A new local search study finds Google’s Local Services ads account for 13.8% of all SERP clicks.
Google Ads Report Editor Gains New Predefined Landing Page Reports
Google is adding two new predefined landing page reports to the Report Editor.
Bing Ads Now Counts Conversions Based on the Time of Ad Clicks
Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click.
Why Optimizing for Quality Score Still Matters & How to Do It
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
Google Releases New Version of Shopping Insights for Researching Popular Brands and Products
Google has released a new version of Shopping Insights designed to help advertisers uncover information about popular brands and products.
Google is Testing Ads in the ‘Discover’ Section of its Mobile App
Google has been spotted displaying ads in Google Discover.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.
How to Recover Lost Conversions with a Google Ads Script
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
How Mastering the Art of PPC Yield Management Can Boost ROI
Discover how a PPC yield management program can garner stronger returns on your PPC advertising efforts.
Bing Ads Editor Gains Support for In-Market Audiences
Bing Ads Editor has been updated with support for in-market audiences.
Google Ads Begins Recording Some Calls Initiated by Call Extensions
Google has started recording a “small percentage” of calls that are initiated by call-only ads or call extensions.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.
6 Strategic Areas to Consider Before Launching an SEM Campaign
Consider these key areas to ensure that everything is in place before launching your PPC campaign.
Bing Ads Lets Advertisers Target Multiple Languages at the Campaign Level
Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
Do these five simple things to better coordinate your paid media efforts across multiple channels.
Google Lets Advertisers Copy Column Preferences to the New Google Ads
Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version.
Google Ads Extends Parallel Tracking to Display & Video Campaigns
Google Ads is extending parallel tracking to display and video campaigns, effective March 2019.
Google Ads Switches to Smart Bidding for Search Partner Sites
Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking.
Google to End Ban on Cryptocurrency Ads
Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June.
Bored, Broken & Burned Out: Overcoming Challenges in Search Marketing
Here’s how to find continued success in your career by overcoming stagnation, performance downturns, or a lack of motivation.
Google Ads Lets Users Enable Call Reporting at the Account Level
An update to Google Ads will allow advertisers to enable call reporting at the account level.
Bing Ads Updated With Competition Tab, Performance Insights, and Location Recommendations
Bing Ads has received three AI-powered updates, including a competition tab, performance insights, and location recommendations.
2018 Holiday Paid Search Insights: Top Tips & Takeaways
Bing Ads recently released some insights on trends for holiday PPC.
Google Ads Lets Advertisers Include Video in Showcase Shopping Ads
Google Ads has updated its Showcase Shopping ads with video functionality, making it Google’s first retail ad with video.
Find Out If You’re Impacted by Google’s Changes to Exact Match
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
Google Partners Features Have Been Moved to Google Ads
Google Partners features, including badge status, have been moved to Google Ads.
Google Introduces a New Way to Split Test AMP Pages in Google Ads
Google has a new way to compare the impact of using AMP pages vs. traditional web pages with Google Ads.