PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads
Are your PPC campaigns not generating leads? Here’s what you should do.
Google Ads Report Editor Now Supports Time Period Comparison
Google Ads’ Report Editor tool has rolled out the ability to compare performance for two different time periods.
What You Need to Know About Google Ads Bid Strategy
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.
Google Lets Advertisers Add a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads.
How to Block Poor Performing Ad Placements in Apps Using a Script
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Google’s Sponsored Units on Search: What Marketers Need to Know
Find out when Google’s Sponsored Units appear, how they work with product listing ads and Google Shopping, and more.
A Manual Bidding Process for an Automated World
Here’s what you need to know about PPC bidding practices in an automated world.
Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions
Bing Ads has two new advanced bidding strategies, one of which is the most user-requested feature so far this year.
How to Get the Most from Those High LinkedIn CPCs
LinkedIn has very high CPCs, but they can be worth it for the right audience.
4 Tactics to Compete with Huge SEM Advertisers
How will you ever compete with the biggest PPC advertisers in your industry? Here are four tactics to try out.
Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
Bing Ads Can Now Have Security Badge Annotations
Bing Ads advertisers can now add a new type of annotation which lets searchers know that a site is secured.
Google Shopping Now Solves 4 Critical Problems Retailers Face
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Google Ads Introduces New Campaign Type for Hotels
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.
Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.
Google Adds “People Also Search For” Box to Paid Search Results
Google has added a new feature to paid search results that was previously displayed only in organic search snippets.
Google Introduces Responsive Search Ads Which Adapt to Users’ Queries
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.
The Challenge of Competing with Directory Sites in Paid Search
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
4 Tactics to Navigate the New Retail Search Frontier
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy
These three data-driven back-to-school PPC ideas can positively impact your entire paid search strategy.
Google AdWords Is Now Google Ads
Google has updated its entire suite of advertising products. Change affects enterprise to small business advertisers.
How to Prevent Call Fraud in PPC Campaigns
What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.
Bing Ads App Updated With New Payment Features
Bing Ads has rolled out an update to its mobile app which introduces new payment-related features.
Bing Ads Lets Advertisers Manage Targeting Settings in Bulk
Bing Ads rolled out an update to its user interface which now allows users to manage targeting settings in bulk.
10 Tips to Get More Local Customers from AdWords & Facebook Ads
Discover how you can localize paid search and Facebook ads to generate more conversions and revenue.
Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting
Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Custom Audiences.
Google to Better Communicate Why Certain Ads Shown
Google is expanding two initiatives that aim to provide users with greater control and transparency over their ad experiences.
Google AdWords Has New Features to Help Drive Sales and Measure Results
Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results.
Should You Choose a PPC Agency or In-House PPC Management?
In-house or agency? Each has pros and cons. Here’s why you should consider a hybrid PPC management solution.
Bing Ads Lets Advertisers Import Product Ads from Google AdWords
Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords.