PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
A Rundown of Your Google Ads Automated Bid Options
Here’s what you need to know about Google Ads automated bid options and tips for using each.
Google’s Dynamic Search Ads Get New Targeting Options, More Reporting Data
Google has released several updates to Dynamic Search Ads, which include new targeting options and more data in reports.
New Google Ads Mobile Benchmarks Across 18 Industries
What’s a good mobile click-through rate in Google Ads? Is your Google Ads mobile conversion rate up to par?
Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning
Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search.
Bing Ads Enhances ‘Overview’ Tab and Report Downloads
Bing Ads rolled out several updates designed to help advertisers save time by getting a faster look at performance insights.
Google Restricts Ads for Third-Party Tech Support Services
Google has updated its advertising policies to restrict ads for third-party tech support providers.
Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page
An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page.
Google Measures Effectiveness of Ads With New ‘Ad Strength’ Indicator
Google has introduced a new tool for helping advertisers measure the effectiveness of their ads before they go live.
5 Reasons Why You Should Use a DMP for Your Search Campaigns
Here are five reasons why a data management platform can be hugely beneficial for your paid search campaigns.
5 Essential Skills Every PPC Professional Needs to Have
Learn the top five skills that every PPC professional needs in order to succeed.
How to Use Life Event Targeting in PPC & Social Ads
Here’s how advertisers can use life event targeting in PPC and social ads.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads
Are your PPC campaigns not generating leads? Here’s what you should do.
Google Ads Report Editor Now Supports Time Period Comparison
Google Ads’ Report Editor tool has rolled out the ability to compare performance for two different time periods.
What You Need to Know About Google Ads Bid Strategy
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.
Google Lets Advertisers Add a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads.
How to Block Poor Performing Ad Placements in Apps Using a Script
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Google’s Sponsored Units on Search: What Marketers Need to Know
Find out when Google’s Sponsored Units appear, how they work with product listing ads and Google Shopping, and more.
A Manual Bidding Process for an Automated World
Here’s what you need to know about PPC bidding practices in an automated world.
Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions
Bing Ads has two new advanced bidding strategies, one of which is the most user-requested feature so far this year.
How to Get the Most from Those High LinkedIn CPCs
LinkedIn has very high CPCs, but they can be worth it for the right audience.
4 Tactics to Compete with Huge SEM Advertisers
How will you ever compete with the biggest PPC advertisers in your industry? Here are four tactics to try out.
Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
Bing Ads Can Now Have Security Badge Annotations
Bing Ads advertisers can now add a new type of annotation which lets searchers know that a site is secured.
Google Shopping Now Solves 4 Critical Problems Retailers Face
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Google Ads Introduces New Campaign Type for Hotels
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.
Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.
Google Adds “People Also Search For” Box to Paid Search Results
Google has added a new feature to paid search results that was previously displayed only in organic search snippets.
Google Introduces Responsive Search Ads Which Adapt to Users’ Queries
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.
The Challenge of Competing with Directory Sites in Paid Search
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
4 Tactics to Navigate the New Retail Search Frontier
Here are tactics retailers must do to keep up with the new customer experience lifecycle.