PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
Bing Ads Can Now Have Security Badge Annotations
Bing Ads advertisers can now add a new type of annotation which lets searchers know that a site is secured.
Google Shopping Now Solves 4 Critical Problems Retailers Face
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Google Ads Introduces New Campaign Type for Hotels
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.
Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.
Google Adds “People Also Search For” Box to Paid Search Results
Google has added a new feature to paid search results that was previously displayed only in organic search snippets.
Google Introduces Responsive Search Ads Which Adapt to Users’ Queries
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.
The Challenge of Competing with Directory Sites in Paid Search
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
4 Tactics to Navigate the New Retail Search Frontier
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy
These three data-driven back-to-school PPC ideas can positively impact your entire paid search strategy.
Google AdWords Is Now Google Ads
Google has updated its entire suite of advertising products. Change affects enterprise to small business advertisers.
How to Prevent Call Fraud in PPC Campaigns
What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.
Bing Ads App Updated With New Payment Features
Bing Ads has rolled out an update to its mobile app which introduces new payment-related features.
Bing Ads Lets Advertisers Manage Targeting Settings in Bulk
Bing Ads rolled out an update to its user interface which now allows users to manage targeting settings in bulk.
10 Tips to Get More Local Customers from AdWords & Facebook Ads
Discover how you can localize paid search and Facebook ads to generate more conversions and revenue.
Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting
Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Custom Audiences.
Google to Better Communicate Why Certain Ads Shown
Google is expanding two initiatives that aim to provide users with greater control and transparency over their ad experiences.
Google AdWords Has New Features to Help Drive Sales and Measure Results
Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results.
Should You Choose a PPC Agency or In-House PPC Management?
In-house or agency? Each has pros and cons. Here’s why you should consider a hybrid PPC management solution.
Bing Ads Lets Advertisers Import Product Ads from Google AdWords
Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords.
Bing Ads to Allow Advertisers to Target LinkedIn Audiences
Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences.
What Search Marketers Should Know About Amazon Prime Day
Here’s how you can get your strategy ready and make the most of Prime Day.
Bing to Ban Ads for Recreational Guns Starting July 1st
Bing has announced that it will no longer allow ads for recreational guns as of July 1, 2018.
Google AdWords Releases New Tool for Creating Reports
Google has released a new AdWords tool which will make it easier for advertisers to create reports in spreadsheets.
Bing Ads Editor for Mac Adds Support for Labels
Bing Ads Editor for Mac has added support for labels, allowing users to better organize ad campaigns and save time.
Google Brings ‘Optimize’ Integration to New AdWords Experience
Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages.
Bing Ads Rolls Out In-Market Audience Targeting to All Advertisers
Bing Ads is introducing a way to target in-market audiences — groups of users who are most likely to buy.
Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018
Google AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th.
9 Essentials to Make Perfect PPC Reports for Your Clients
Use these tips to ensure your PPC reports support the work you are doing and the story you want the data to tell.
Amazon Drops Out of Google Shopping Ads
Amazon drops out of Google’s shopping ads. Signals major changes coming to PPC marketing.