PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Bing Ads to Allow Advertisers to Target LinkedIn Audiences
Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences.
What Search Marketers Should Know About Amazon Prime Day
Here’s how you can get your strategy ready and make the most of Prime Day.
Bing to Ban Ads for Recreational Guns Starting July 1st
Bing has announced that it will no longer allow ads for recreational guns as of July 1, 2018.
Google AdWords Releases New Tool for Creating Reports
Google has released a new AdWords tool which will make it easier for advertisers to create reports in spreadsheets.
Bing Ads Editor for Mac Adds Support for Labels
Bing Ads Editor for Mac has added support for labels, allowing users to better organize ad campaigns and save time.
Google Brings ‘Optimize’ Integration to New AdWords Experience
Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages.
Bing Ads Rolls Out In-Market Audience Targeting to All Advertisers
Bing Ads is introducing a way to target in-market audiences — groups of users who are most likely to buy.
Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018
Google AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th.
9 Essentials to Make Perfect PPC Reports for Your Clients
Use these tips to ensure your PPC reports support the work you are doing and the story you want the data to tell.
Amazon Drops Out of Google Shopping Ads
Amazon drops out of Google’s shopping ads. Signals major changes coming to PPC marketing.
Bing Bans Ads for Cryptocurrency
Bing Ads is the latest ad provider to ban cryptocurrency advertising, joining other ad giants such as Google and Facebook.
Are the Days of Human-Managed PPC Numbered?
Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.
Bing Ads Rolls Out New Features for Importing Google AdWords Campaigns
Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads.
Google to Deactivate Non-Spending AdWords Accounts This Month
Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May.
Mobile-First Indexing & Advertising: Everything You Need to Know
Should PPC advertisers care about mobile-first indexing? Yes! Find out why here.
How Targeted Do You Need to Make Your PPC Landing Pages?
Here’s why creating dozens – or even hundreds – of ultra-targeted PPC landing pages can be worth the effort and expense.
Google to Ban Ads for Bail Bonds, Effective July 2018
Google AdWords is implementing a new policy prohibiting ads that bail bond services. This will come into effect July 2018.
Google AdWords is Fully Switching to New Version by End of Year
Google has confirmed that AdWords is fully switching over to the new experience by the end of 2018.
Google AdWords Editor Version 12.3 Now Available: Here’s What’s New
Google’s latest version of AdWords Editor is now available. Here’s an overview of the new features that have been added.
New Google AdWords Campaigns Use Machine Learning to Maximize Conversion Value
Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Why Google Shopping Is the Best Place for Retail Search Advertising
Google Shopping will be the best place for retail search advertising for a long time. Here is why.
To Understand Your Audience, Think Big
Here is why marketers need to start broad in order to understand their audience better.
How to Create a Paid Search Media Projection
Learn how to create a useful paid search projection report in this step-by-step guide.
Google Resumes Accepting Ads from Addiction Treatment Centers
Google has reversed its decision to ban ads for addiction treatment centers after introducing a stricter vetting process.
5 Bing Ads Releases You Don’t Want to Miss
Keep your Bing Ads campaigns up-to-date and running smoothly. Here are five new releases that can help.
4 Steps to Prepare Your PPC Campaigns for Voice Search
Voice search is growing. Are your paid search campaigns ready? Follow these four easy steps to take the most advantage.
Bing’s Product Ads Can Soon Include Multiple Images
Bing Ads advertisers can soon create product ads with up to 11 images — 1 main image plus 10 additional images.
New Google AdWords Tool Can Forecast Reach of YouTube Ads
Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency on YouTube.
What Is Predictive Advertising & Why Do You Need It?
Here’s how predictive advertising is changing advertising – and how you can start taking advantage of it.