PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
New Google AdWords Campaigns Use Machine Learning to Maximize Conversion Value
Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Why Google Shopping Is the Best Place for Retail Search Advertising
Google Shopping will be the best place for retail search advertising for a long time. Here is why.
To Understand Your Audience, Think Big
Here is why marketers need to start broad in order to understand their audience better.
How to Create a Paid Search Media Projection
Learn how to create a useful paid search projection report in this step-by-step guide.
Google Resumes Accepting Ads from Addiction Treatment Centers
Google has reversed its decision to ban ads for addiction treatment centers after introducing a stricter vetting process.
5 Bing Ads Releases You Don’t Want to Miss
Keep your Bing Ads campaigns up-to-date and running smoothly. Here are five new releases that can help.
4 Steps to Prepare Your PPC Campaigns for Voice Search
Voice search is growing. Are your paid search campaigns ready? Follow these four easy steps to take the most advantage.
Bing’s Product Ads Can Soon Include Multiple Images
Bing Ads advertisers can soon create product ads with up to 11 images — 1 main image plus 10 additional images.
New Google AdWords Tool Can Forecast Reach of YouTube Ads
Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency on YouTube.
What Is Predictive Advertising & Why Do You Need It?
Here’s how predictive advertising is changing advertising – and how you can start taking advantage of it.
5 PPC Takeaways That Will Make You a Better Marketer
It’s important to learn from everything we do. Here are five PPC takeaways and lessons you can learn from.
Bing Ads Introduces Price Extensions
Bing has launched a new feature that will allow users to add price extensions to search ads.
Google’s New Shopping Actions Program: What You Need to Know
What does the Google Shopping Actions program mean for marketers, retailers, and brands? Find out here.
3 Best Practices for Dynamic Search Ads
Learn the three most valuable elements you need for greater Dynamic Search Ad success.
5 Steps to Get the Most Out of AI In Search Advertising
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
Bing Removes Side Text Ads, Adds New Bottom of Page Ad
Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.
4 Ways to Combine Audiences Across Facebook & AdWords
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
3 Critical PPC Tasks You Should Do Every Day
Here are three PPC tasks that you should be doing every day to ensure nothing in the account is broken.
10 Reasons You Should Invest in Call Tracking
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.
Google AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months.
Spring Clean Your Google AdWords Account in 5 Easy Steps
Here are five relatively easy but essential steps to clean up your AdWords account.
Google Search Glitch? 100% Ads – Zero Organic Links
Google users spot search results consisting entirely of ads, zero organic. Google suggests this may be an edge case.
Google Shopping Actions: Google Not Paid from Organic Search
There’s a report that Google is partnering with brands to sell products from organic search. Danny Sullivan believes report may be mistaken.
Google AdWords Bans Ads for Cryptocurrency
Google plans to ban all AdWords ads for anything related to cryptocurrencies, starting in June 2018.
AdWords Attribution: Give Your Clicks Some Credit!
Here’s a recap of AdWords attribution models and what you can expect when you use them.
Google AdWords Has New Performance Insights for Click-to-Message Ads
Google AdWords is introducing a new set of performance insights specifically for click-to-message ads.
The Fifth AdWords Match Type: Phrase Match Modifier
Now you can merge Phrase Match and Broad Match Modifier into a single AdWords keyword! Click to find out how.
![The Role of AI and Automation in Paid Search [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2018/03/Search-Engine-Nerds-Ep144-Banner-760x400.webp)
The Role of AI and Automation in Paid Search [PODCAST]
Find out how automation can help PPC managers efficiently improve their campaigns today and beyond.
3 Ways You’re Cannibalizing Your Traffic and Budget (and How to Stop)
Are you cannibalizing your traffic and derailing your own paid search efforts? Here are three mistakes to avoid.