PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
10 Tips on How to Compete When CPCs Are Super High
How can you stay competitive when CPCs are ridiculously high? These 10 tips will help you out.
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both
Content marketing or PPC? Find out which could be a better investment of your time and marketing investment.
Nonprofits with Google Ad Grants: Your Accounts Might Get Suspended
Google could suspend accounts with a click-through rate below 5 percent. Here are some steps you can take.
Bing Ads Editor Updated With Labels for Dynamic Search Ads
Bing Ads Editor has been updated with the ability to organize dynamic search ads by adding shared labels.
8 Huge Dangers of Shutting Down Your AdWords Account
Here’s how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.
![Driving More Calls and Customers from AdWords and Bing [E-BOOK]](https://www.searchenginejournal.com/wp-content/uploads/2018/02/Featured-Image-760x400.webp)
Driving More Calls and Customers from AdWords and Bing [E-BOOK]
Check out SEJ’s brand new guide and learn how to drive more calls and conversions from paid search.
Google AdWords Express Now Has Push Notifications for Missed Calls
An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications.
Google AdWords Has Stricter Rules for Ticket Resellers
Effective immediately, Google AdWords is implementing stricter rules for advertisers that resell event tickets.
How Opteo Helps Automate Routine AdWords Tasks
Opteo automates time-consuming tasks and statistical analysis, making AdWords account management smarter, more pleasant, and more productive.
Bing Ads Introduces Single Sign-in for Multiple Accounts
Bing Ads is introducing a way for advertisers to manage multiple accounts with one email address and password.
SEO vs. PPC: Which is Better in the Long Run?
SEO and PPC advertising both can be incredibly valuable. But which is better in the long term? Find out here.
5 Advantages of Using an Agency to Manage Google AdWords Campaigns
Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.
Taking Paid Search Global: How to Develop an Effective Strategy
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
When Optimizing Your PPC Campaigns Strangles The Funnel
Filtering your PPC audiences isn’t always the solution. Here’s how to avoid strangling your marketing funnel
5 Easy Ways to Improve Your PPC Campaigns with Audiences
Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy.
The Essential List of Free PPC Tools
Here is a comprehensive list of essential free and freemium PPC tools, plus tips to make the most of each.
Google AdWords App Lets Users Add Keywords On the Go
An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device.
8 Data-Driven Tips for Achieving E-Commerce Success
Here are eight actionable marketing tips to boost your e-commerce business growth.
PPC Ad Management: 5 Bad Habits to Break
Now is the best time to break these PPC ad management bad habits to improve your results moving forward.
5 Ways to Automate More of Your PPC This Year
Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.
6 Reasons Why Your Paid Search Strategy Must Include Bing Ads
Here are six top reasons why your PPC strategy should be include both Bing Ads and Google AdWords.
PPC for Travel: 3 New Tactics to Try This Year
Here are some new tactics, and revised versions of existing strategies, to try on your paid search travel campaigns.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
Google AdWords Ads to Stop Showing Review Extensions in January 2018
Google AdWords will stop showing review extensions with ads as of mid-January 2018.
5 Ways to Master Your PPC Budget in 2018
Here are five budgeting best practices to put you on a path to PPC marketing success.
Target Google AdWords Ads by Customer Address and Phone Number
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.
3 PPC Basics You Must Master & 3 Ways to Go Beyond the Basics
Help your PPC campaigns reach their full potential. Here’s how to master and go beyond the PPC basics.
There is Still Time to Make Your Holiday PPC Campaigns Even Better
Learn how you can improve your holiday PPC campaigns for the final days of December shopping.
Bing Ads Now Allows Advertisers to Import Call Conversions
Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to ad campaigns.
Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day
Google AdWords has gone from refreshing auction insights and impression share data once a day, to multiple times per day.