PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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PPC for Travel: 3 New Tactics to Try This Year
Here are some new tactics, and revised versions of existing strategies, to try on your paid search travel campaigns.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
Google AdWords Ads to Stop Showing Review Extensions in January 2018
Google AdWords will stop showing review extensions with ads as of mid-January 2018.
5 Ways to Master Your PPC Budget in 2018
Here are five budgeting best practices to put you on a path to PPC marketing success.
Target Google AdWords Ads by Customer Address and Phone Number
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.
3 PPC Basics You Must Master & 3 Ways to Go Beyond the Basics
Help your PPC campaigns reach their full potential. Here’s how to master and go beyond the PPC basics.
There is Still Time to Make Your Holiday PPC Campaigns Even Better
Learn how you can improve your holiday PPC campaigns for the final days of December shopping.
Bing Ads Now Allows Advertisers to Import Call Conversions
Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to ad campaigns.
Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day
Google AdWords has gone from refreshing auction insights and impression share data once a day, to multiple times per day.
![Are Ad Extensions Actually Costing You Conversions? [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/10/ad-extensions-760x400.webp)
Are Ad Extensions Actually Costing You Conversions? [DATA]
Find out how ad extensions might be negatively impacting your paid search campaigns.
24 Essential Apps to Manage Your PPC Campaigns from Anywhere
These are the essential PPC apps you need to manage everything from ad accounts to reporting to team collaboration.
Google Shopping Makes it Easier to Discover, Research, and Compare Products
Google Shopping ads have been updated with new features that enhance the discovery, research, and comparison of products.
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
B2B PPC Tactics: 4 Best Practices to Start Using Today
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
4 Common Misconceptions That Lead to Unfortunate PPC Breakups
Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.
8 PPC Mistakes to Avoid If You Want Quality Leads
If PPC isn’t working for you, check to make sure you aren’t making these critical mistakes.
Google AdWords Lets Users Easily Control Data Sets in Data Studio Reports
Users can now choose the source accounts for data they want to see in any Data Studio report.
Google to Expand Home Service Ads to 30 US Cities by End of Year
Following a successful run as a pilot program, Google says it will expand Home Services ads to more cities.
4 Tips to Avoid PPC Forecasting Pitfalls
Here are four tips on how you can avoid common paid search forecasting pitfalls.
Google AdWords’ Showcase Shopping Ads Can Display Collections of Products
Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season.
2 New AdWords Features & 1 Awesome Strategy You Must Know
Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.
What Google AdWords Daily Budget Doubling Means
What advertisers can do to come out ahead now that Google is effectively doubling your daily AdWords ad budget.
![5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/10/how-big-budget-adwords-advertisers-get-high-roi-760x400.webp)
5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA]
Steal these five data-backed PPC strategies to start yielding higher ROI like the biggest AdWords advertisers.
New Bing Ads Overview Tab Provides Easier Access to Key Insights
Bing Ads has introduced a new overview tab that provides a big picture view of account performance.
The 2X AdWords Budget Change: How to Adapt Today & Tomorrow
Get short-term tips and long-term strategies on how you can adapt to the 2x Adwords budget.
Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert
A new report in Google AdWords shows how long it will take users to convert after clicking on an ad.
5 Advanced Ways to Increase Your AdWords CTR
Give your click-through rates a boost. Use these five advanced tactics for more clicks, traffic – and greater PPC results.
Google’s New AdWords Experience is Now Available to All Advertisers
The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals.
13 Reasons Why PPC Brand Bidding Is a No-Brainer
Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.
Google Doubles AdWords Budgets and Advertisers are Unhappy
Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.