PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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The No-Brainer Case for Mobile-Only AdWords Campaigns
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
How to Hack Your Way to the Top of Competitive SERPs
Here’s how to hack your way to the top of competitive SERPs when you never have enough time.
Bing Ads Upgrades URL Tracking With New Parameters
Bing Ads is introducing new URL tracking parameters, to further assist advertisers in learning about the source of ad clicks.
Google AdWords’ Call-Only Ads Upgraded with Ad Extensions
Google is finally upgrading call-only ads with a feature that is available with other ad types.
Bing Ads Rolls Out Account Level Ad Extensions
Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level.
Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season.
How to Use Automation to Boost PPC Performance
Learn examples of how you can utilize automation to save time on core PPC management activities.
Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems.
How Your Small Company Can Compete Against Big Brands in PPC
Find out how you can compete – and win – against big brand advertisers in search engine marketing.
5 Ideas to Take Your PPC Audience Strategy to the Next Level
Take your PPC campaigns to the next level with these five strategies for paid search audiences.
Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.
How to Choose the Best Landing Page for E-commerce PPC Campaigns
Here’s how you can optimize your e-commerce PPC campaign’s landing page for the best results.
Google AdWords Will Track How Often Your Shopping Ad is Displayed First
Google AdWords will now report on how often one of your shopping ads appears in the top position.
Surviving the Great Retail Apocalypse with Google Shopping
Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.
How to Drive More Phone Call Conversions & Boost Your ROI
Here’s why marketers should track phone call conversions from digital ad campaigns and how they can boost ROI through it.
Google AdWords Highlights Popular Search Terms Used to Find Your Website
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.
Bing’s Dynamic Search Ads Now Available to All US Advertisers
Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers.
Google AdWords Universal App Campaigns to Replace App Install Campaigns
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.
Bing Ads Introduces Color-Coded Labels
In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.
Think You Know Who Your SEO & PPC Competition Is? Think Again!
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.
What Google’s Perspective API Might Mean for Search Marketing
Google released a new API that’s sending shock waves through the internet. Here’s how ‘Perspective’ can affect the search marketing.
View Bing Ads Conversion Estimates Based on Budget Suggestions
Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets.
Google AdWords Ads to Undergo Significant Makeover This Month
Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.
6 Things That Will Save Your Underperforming AdWords Campaign
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.
Google Home Service Ads to Launch Soon in Chicago
Google is finishing its vetting process for Home Service Ads in Greater Chicago, which means the feature will soon launch.
How to Move From Paid Search to Facebook Ads
Paid search is nothing like Facebook Ads. Here are some tips to make the transition as painless as possible.
A Guide to Optimal Settings for AdWords Campaigns
AdWords settings are the foundation for a campaign’s performance. Learn the optimal settings for a perfect campaign.
The 25 Most Expensive AdWords Keywords (And Why They’re So $$$)
Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.
Back to School PPC: 5 Big Search Trends This Year
Get insights on customers’ buying habits this back-to-school season and strategies on how to reach them via PPC.
Google Expands Home Service Ads to More Markets, More Business Categories
Google’s Home Services ad product is now available to a wider variety of business types in more US markets.