PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
![Are Ad Extensions Actually Costing You Conversions? [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/10/ad-extensions-760x400.webp)
Are Ad Extensions Actually Costing You Conversions? [DATA]
Find out how ad extensions might be negatively impacting your paid search campaigns.
24 Essential Apps to Manage Your PPC Campaigns from Anywhere
These are the essential PPC apps you need to manage everything from ad accounts to reporting to team collaboration.
Google Shopping Makes it Easier to Discover, Research, and Compare Products
Google Shopping ads have been updated with new features that enhance the discovery, research, and comparison of products.
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
B2B PPC Tactics: 4 Best Practices to Start Using Today
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
4 Common Misconceptions That Lead to Unfortunate PPC Breakups
Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.
8 PPC Mistakes to Avoid If You Want Quality Leads
If PPC isn’t working for you, check to make sure you aren’t making these critical mistakes.
Google AdWords Lets Users Easily Control Data Sets in Data Studio Reports
Users can now choose the source accounts for data they want to see in any Data Studio report.
Google to Expand Home Service Ads to 30 US Cities by End of Year
Following a successful run as a pilot program, Google says it will expand Home Services ads to more cities.
4 Tips to Avoid PPC Forecasting Pitfalls
Here are four tips on how you can avoid common paid search forecasting pitfalls.
Google AdWords’ Showcase Shopping Ads Can Display Collections of Products
Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season.
2 New AdWords Features & 1 Awesome Strategy You Must Know
Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.
What Google AdWords Daily Budget Doubling Means
What advertisers can do to come out ahead now that Google is effectively doubling your daily AdWords ad budget.
![5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/10/how-big-budget-adwords-advertisers-get-high-roi-760x400.webp)
5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA]
Steal these five data-backed PPC strategies to start yielding higher ROI like the biggest AdWords advertisers.
New Bing Ads Overview Tab Provides Easier Access to Key Insights
Bing Ads has introduced a new overview tab that provides a big picture view of account performance.
The 2X AdWords Budget Change: How to Adapt Today & Tomorrow
Get short-term tips and long-term strategies on how you can adapt to the 2x Adwords budget.
Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert
A new report in Google AdWords shows how long it will take users to convert after clicking on an ad.
5 Advanced Ways to Increase Your AdWords CTR
Give your click-through rates a boost. Use these five advanced tactics for more clicks, traffic – and greater PPC results.
Google’s New AdWords Experience is Now Available to All Advertisers
The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals.
13 Reasons Why PPC Brand Bidding Is a No-Brainer
Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.
Google Doubles AdWords Budgets and Advertisers are Unhappy
Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.
The No-Brainer Case for Mobile-Only AdWords Campaigns
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
How to Hack Your Way to the Top of Competitive SERPs
Here’s how to hack your way to the top of competitive SERPs when you never have enough time.
Bing Ads Upgrades URL Tracking With New Parameters
Bing Ads is introducing new URL tracking parameters, to further assist advertisers in learning about the source of ad clicks.
Google AdWords’ Call-Only Ads Upgraded with Ad Extensions
Google is finally upgrading call-only ads with a feature that is available with other ad types.
Bing Ads Rolls Out Account Level Ad Extensions
Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level.
Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season.
How to Use Automation to Boost PPC Performance
Learn examples of how you can utilize automation to save time on core PPC management activities.
Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems.
How Your Small Company Can Compete Against Big Brands in PPC
Find out how you can compete – and win – against big brand advertisers in search engine marketing.