PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
What Google’s Perspective API Might Mean for Search Marketing
Google released a new API that’s sending shock waves through the internet. Here’s how ‘Perspective’ can affect the search marketing.
View Bing Ads Conversion Estimates Based on Budget Suggestions
Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets.
Google AdWords Ads to Undergo Significant Makeover This Month
Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.
6 Things That Will Save Your Underperforming AdWords Campaign
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.
Google Home Service Ads to Launch Soon in Chicago
Google is finishing its vetting process for Home Service Ads in Greater Chicago, which means the feature will soon launch.
How to Move From Paid Search to Facebook Ads
Paid search is nothing like Facebook Ads. Here are some tips to make the transition as painless as possible.
A Guide to Optimal Settings for AdWords Campaigns
AdWords settings are the foundation for a campaign’s performance. Learn the optimal settings for a perfect campaign.
The 25 Most Expensive AdWords Keywords (And Why They’re So $$$)
Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.
Back to School PPC: 5 Big Search Trends This Year
Get insights on customers’ buying habits this back-to-school season and strategies on how to reach them via PPC.
Google Expands Home Service Ads to More Markets, More Business Categories
Google’s Home Services ad product is now available to a wider variety of business types in more US markets.
Your Data is Wrong – Here’s Why
Here are some of the most common reasons your data is wrong and how to recover from the consequences.
What 2 Big Changes to Google AdWords Mean for PPC Marketers
Where is Google pushing your paid search ad spend and why? Get more details here.
Google AdWords Now Supports Remarketing to YouTube Viewers
Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos.
Google AdWords Editor 12 is Now Available: Here’s What’s New
Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers. In addition to a new design, new features in AdWords Editor 12...
The Perfect Fit: How to Find the Right PPC Agency
Hiring a PPC agency? Here’s what you need to know to choose an agency that best suits your needs.
Bing Ads Introduces In-line Competitive Metrics
Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views.
Bing Ads Introduces In-Market and Custom Audiences Targeting
Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach ideal customers.
Bing Ads: Opt Out of Displaying Ads on Desktop
Bing Ads has rolled out an adjustment to its Device Targeting capabilities.
13 PPC Tactics to Get the Most Out of Seasonal Shopping
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.
Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction
In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions.
New AdWords Experience Rolling Out by End of the Year
A new AdWords experience is expected to be rolled out to all advertisers by the end of the year.
Google Introduces ‘Buy’ Button in Beta Program
Google introduced a Purchases on Google beta program which allows qualifying merchants to add a “Buy” button to search adds.
Exploit These 3 Powerful Motivators for Better PPC Ad Copy
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here’s how.
4 Psychological Tips to Write PPC Ads That Pack a Punch
Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!
Google AdWords Introduces Ads Data Hub
Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.
Google AdWords Integrates With Google Optimize and Google Surveys 360
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.
Google AdWords Begins Using Machine Learning to Understand Purchase Intent
Google AdWords announced a number of machine learning innovations it will soon be rolling out.
Google is Speeding Up Search Ads With AMP Technology
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.
Paid Search Optimization: A Management Approach for Success
Developing a strong management approach will set you up for growth and success for the lifespan of the account.
How to Master Google Shopping & Product Listing Ads
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.