PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
5 Ideas to Take Your PPC Audience Strategy to the Next Level
Take your PPC campaigns to the next level with these five strategies for paid search audiences.
Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.
How to Choose the Best Landing Page for E-commerce PPC Campaigns
Here’s how you can optimize your e-commerce PPC campaign’s landing page for the best results.
Google AdWords Will Track How Often Your Shopping Ad is Displayed First
Google AdWords will now report on how often one of your shopping ads appears in the top position.
Surviving the Great Retail Apocalypse with Google Shopping
Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.
How to Drive More Phone Call Conversions & Boost Your ROI
Here’s why marketers should track phone call conversions from digital ad campaigns and how they can boost ROI through it.
Google AdWords Highlights Popular Search Terms Used to Find Your Website
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.
Bing’s Dynamic Search Ads Now Available to All US Advertisers
Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers.
Google AdWords Universal App Campaigns to Replace App Install Campaigns
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.
Bing Ads Introduces Color-Coded Labels
In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.
Think You Know Who Your SEO & PPC Competition Is? Think Again!
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.
What Google’s Perspective API Might Mean for Search Marketing
Google released a new API that’s sending shock waves through the internet. Here’s how ‘Perspective’ can affect the search marketing.
View Bing Ads Conversion Estimates Based on Budget Suggestions
Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets.
Google AdWords Ads to Undergo Significant Makeover This Month
Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.
6 Things That Will Save Your Underperforming AdWords Campaign
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.
Google Home Service Ads to Launch Soon in Chicago
Google is finishing its vetting process for Home Service Ads in Greater Chicago, which means the feature will soon launch.
How to Move From Paid Search to Facebook Ads
Paid search is nothing like Facebook Ads. Here are some tips to make the transition as painless as possible.
A Guide to Optimal Settings for AdWords Campaigns
AdWords settings are the foundation for a campaign’s performance. Learn the optimal settings for a perfect campaign.
The 25 Most Expensive AdWords Keywords (And Why They’re So $$$)
Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.
Back to School PPC: 5 Big Search Trends This Year
Get insights on customers’ buying habits this back-to-school season and strategies on how to reach them via PPC.
Google Expands Home Service Ads to More Markets, More Business Categories
Google’s Home Services ad product is now available to a wider variety of business types in more US markets.
Your Data is Wrong – Here’s Why
Here are some of the most common reasons your data is wrong and how to recover from the consequences.
What 2 Big Changes to Google AdWords Mean for PPC Marketers
Where is Google pushing your paid search ad spend and why? Get more details here.
Google AdWords Now Supports Remarketing to YouTube Viewers
Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos.
Google AdWords Editor 12 is Now Available: Here’s What’s New
Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers. In addition to a new design, new features in AdWords Editor 12...
The Perfect Fit: How to Find the Right PPC Agency
Hiring a PPC agency? Here’s what you need to know to choose an agency that best suits your needs.
Bing Ads Introduces In-line Competitive Metrics
Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views.
Bing Ads Introduces In-Market and Custom Audiences Targeting
Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach ideal customers.
Bing Ads: Opt Out of Displaying Ads on Desktop
Bing Ads has rolled out an adjustment to its Device Targeting capabilities.
13 PPC Tactics to Get the Most Out of Seasonal Shopping
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.