PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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![Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Banner_1600x840-760x400.webp)
Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]
Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.
Bing Shopping Campaigns Adds Search Term Reports at Product Level
Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.
Bing Ads Editor Now Supports Review Extensions
Bing Ads Editor has been updated with support for Review Extensions, and other new features.
Bing Ads Will Stop Supporting Monthly Budgets as of April 30
Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30.
Google Implementing New Innovations for Measuring Store Visits
Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.
Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads
Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.
Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads
Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.
When Google Exact Match Isn’t Exact Match… and What It Means in Practice
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
How to Use Google AdWords IF Functions to Customize Your Ads
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here’s how they work, and how to use them to target...
Bing to Further Remove Restrictions on the Use of Trademarks as Keywords
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.
Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.
Google’s Share of Search Ad Market Projected to Grow to 80% by 2019
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.
6 Big Family Vacation Search Trends From Bing
Here’s how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.
Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates
Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions.
Bing Ads Editor Now Available for Mac Users
Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.
Google AdWords Price Extensions to be Shown on All Devices
It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.
Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.
Get Fit for the New Year: Slim Down Your AdWords Account!
Want a trimmer, leaner AdWords account this year? Don’t worry, turning your paid search account into a lean, mean, converting machine is a lot easier...
Bing Ads Blocked 130 Million Bad Ads Last Year
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That’s according to Bing Ads’ Ad Quality in Review 2016 report.
New Google AdWords IF Functions Allow for Greater Ad Customization
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are...
Bing’s Dynamic Search Ads: Better Features than Google?
Bing’s dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!
Google Under Fire for Using “Super Profiles” to Serve Targeted Ads
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.
![Google Bans 200 Sites for Promoting Fake News [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2017/01/2016-760x400.webp)
Google Bans 200 Sites for Promoting Fake News [REPORT]
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.
Automatically Sync Google AdWords Campaigns With Bing Ads
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
![Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/01/Untitled-design-33-760x400.webp)
Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.
Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know!
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
14 Irresistible Valentine’s Day Search Stats From Bing
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be...
Google to Automatically Add Call Extensions to Mobile Ads in February
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Where Do All the PPC Heroes Assemble?
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search...