PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction
In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions.
New AdWords Experience Rolling Out by End of the Year
A new AdWords experience is expected to be rolled out to all advertisers by the end of the year.
Google Introduces ‘Buy’ Button in Beta Program
Google introduced a Purchases on Google beta program which allows qualifying merchants to add a “Buy” button to search adds.
Exploit These 3 Powerful Motivators for Better PPC Ad Copy
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here’s how.
4 Psychological Tips to Write PPC Ads That Pack a Punch
Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!
Google AdWords Introduces Ads Data Hub
Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.
Google AdWords Integrates With Google Optimize and Google Surveys 360
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.
Google AdWords Begins Using Machine Learning to Understand Purchase Intent
Google AdWords announced a number of machine learning innovations it will soon be rolling out.
Google is Speeding Up Search Ads With AMP Technology
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.
Paid Search Optimization: A Management Approach for Success
Developing a strong management approach will set you up for growth and success for the lifespan of the account.
How to Master Google Shopping & Product Listing Ads
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.
Google AdWords is Improving Quality Score Reporting With New Data Columns
Google AdWords is improving Quality Score reporting with easier access to data.
Google AdWords Introduces Scheduling for Conversion Imports
Google has rolled out the ability to schedule imports of offline conversion data.
Will Buying Google PPC Ads Boost Your Organic Search Rankings?
Can investing in Google AdWords campaigns help give a boost to your rankings in Google’s organic search results?
5 Most Overrated PPC Tactics
PPC marketers have many options, but not all are equal. Here are five PPC tactics to use with caution.
Bing to Kill Support for Standard Text Ads on July 31, 2017
Bing will stop supporting standard text ads (STAs) as of July 31.
Google Home Service Ads Expanding to East Coast
Google Home Service Ads, currently available only in select California markets, is expanding to Philadelphia.
What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?
You’ll need every competitive advantage you can get to drive conversions with PPC. Learn how chatbots can help your PPC!
Google AdWords Introduces Remarketing Lists for Search Ads
Google has announced Similar Audiences are rolling out for Search and Shopping campaigns.
Bing Ads Introduces Merchant Promotions for Search Ads
Bing has announced Merchant Promotions are now available to all US advertisers.
![Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Search-760x400.webp)
Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]
According to a report from iab, total revenue from search ads has hit a new high.
![Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Banner_1600x840-760x400.webp)
Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]
Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.
Bing Shopping Campaigns Adds Search Term Reports at Product Level
Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.
Bing Ads Editor Now Supports Review Extensions
Bing Ads Editor has been updated with support for Review Extensions, and other new features.
Bing Ads Will Stop Supporting Monthly Budgets as of April 30
Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30.
Google Implementing New Innovations for Measuring Store Visits
Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.
Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads
Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.
Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads
Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.
When Google Exact Match Isn’t Exact Match… and What It Means in Practice
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
How to Use Google AdWords IF Functions to Customize Your Ads
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here’s how they work, and how to use them to target...