PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Bing to Further Remove Restrictions on the Use of Trademarks as Keywords
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.
Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.
Google’s Share of Search Ad Market Projected to Grow to 80% by 2019
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.
6 Big Family Vacation Search Trends From Bing
Here’s how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.
Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates
Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions.
Bing Ads Editor Now Available for Mac Users
Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.
Google AdWords Price Extensions to be Shown on All Devices
It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.
Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.
Get Fit for the New Year: Slim Down Your AdWords Account!
Want a trimmer, leaner AdWords account this year? Don’t worry, turning your paid search account into a lean, mean, converting machine is a lot easier...
Bing Ads Blocked 130 Million Bad Ads Last Year
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That’s according to Bing Ads’ Ad Quality in Review 2016 report.
New Google AdWords IF Functions Allow for Greater Ad Customization
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are...
Bing’s Dynamic Search Ads: Better Features than Google?
Bing’s dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!
Google Under Fire for Using “Super Profiles” to Serve Targeted Ads
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.
![Google Bans 200 Sites for Promoting Fake News [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2017/01/2016-760x400.webp)
Google Bans 200 Sites for Promoting Fake News [REPORT]
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.
Automatically Sync Google AdWords Campaigns With Bing Ads
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
![Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/01/Untitled-design-33-760x400.webp)
Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.
Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know!
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
14 Irresistible Valentine’s Day Search Stats From Bing
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be...
Google to Automatically Add Call Extensions to Mobile Ads in February
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Where Do All the PPC Heroes Assemble?
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search...
Bing Expanded Text Ads Can Now Be Edited on Mobile
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those...
Search Marketing in the New Year: What to Expect in 2017
Digital marketing advances year after year. The search marketing industry has seen many updates in 2016, and we look ahead at what to expect in...
New Google AdWords Reports Help Smart Marketers Increase Store Visits
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads Tests Dynamic Search Ads
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content...
Google Unveils New Look for AdWords Price Extensions
Google AdWords’ price extensions will now appear in search results as swipeable cards.
Increase Engagement with These Alternative Search Strategies
Learn more about alternative search strategies that can help increase engagement and get you that much needed boost in conversions.
Does Traffic Quality Still Matter?
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Bing Ads Introduces App Install Ads in Pilot Program for US Advertisers
Bing Ads has introduced app install ads in a pilot program for all US advertisers.