PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Bing Expanded Text Ads Can Now Be Edited on Mobile
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those...
Search Marketing in the New Year: What to Expect in 2017
Digital marketing advances year after year. The search marketing industry has seen many updates in 2016, and we look ahead at what to expect in...
New Google AdWords Reports Help Smart Marketers Increase Store Visits
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads Tests Dynamic Search Ads
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content...
Google Unveils New Look for AdWords Price Extensions
Google AdWords’ price extensions will now appear in search results as swipeable cards.
Increase Engagement with These Alternative Search Strategies
Learn more about alternative search strategies that can help increase engagement and get you that much needed boost in conversions.
Does Traffic Quality Still Matter?
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Bing Ads Introduces App Install Ads in Pilot Program for US Advertisers
Bing Ads has introduced app install ads in a pilot program for all US advertisers.
How to Use Enhanced Campaigns With Geo-Based Bid Modifiers
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.
Paid Search Advertising: Happy Ending or Horror Story?
Do you ever get a sinking feeling as you open your paid search account? You don’t know exactly what you’re going to see, but you...
A Beginners Guide to Adjusting Bids on AdWords
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to...
Bing Ads Update: Share Budgets Across Multiple Campaigns
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically assign a single daily budget across all...
Bing Expanded Text Ads Now Available to All Advertisers
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers.
New Google AdWords Extensions Help Manufacturers Drive In-Store Sales
Google AdWords now has a location extension designed to help manufacturers drive more in-store sales.
Reach Ready-to-Buy Customers with Click-to-Message Google Ads
Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase conversions.
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5 Insights From Spending $500m in Ad Spend [STUDY]
Wordstream analyzed 30000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Learn more from this post...
Google Continues to Rev Up Remarketing With Latest AdWords Innovations
Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.
AdWords for B2B: Stupid or Stupendous?
If AdWords is such a great B2B advertising platform, why do so many companies struggle to turn a profit on AdWords? Read this post to...
How to Drive Sales With AdWords’ New Price Extensions for Mobile Text Ads
The AdWords Price Extension is basically steroids for the traditional advertising format you’re used to on mobile and tablet devices. Review the full guide.
Google Continues to Display Quality Score Data Until October 10
Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and...
Are Your Campaign’s Analytics Sailing in the Wrong Direction?
Companies with effective marketing analytics are 12x more likely to increase their year-over-year return. Here’s how analytics can boost your marketing.
Google AdWords Upgrades App Campaigns & TrueView Ads
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.
Bing Adds Structured Snippets, App Bulk Editing
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has...
Google Extends Deadlines for Expanded Text Ads
Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January...
Google AdWords Now Allows One Email for Multiple Accounts
Gone are the days when you would need to have one email address per account. Now you can connect up to five AdWords accounts to...
Quality Score Update: What You Need to Know
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
Buy and Sell Clothing Directly in Google’s Search Results
A new advertising experience is now available to AdWords advertisers. Shop the look makes it possible to sell clothing directly in Google search results pages.
Account-Level Sitelinks Rolling Out to All AdWords Advertisers
Google has made it possible to add sitelinks to ads at the account level.
5 Ways to Improve Your Expanded Text Ads Now
With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded...