PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
7 Google Ads Shortcuts For Better Results With Less Effort
Use these seven Google Ads shortcuts to help you save time, get faster insights, and be on your way to better PPC results.
Google Investigating Local Ad Fraud Affecting Business Pages
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
7 Powerful Benefits Of Using PPC Advertising
Having trouble convincing your executive or client to invest in PPC? Here are 7 powerful reasons to start.
Google Ads Liaison Explains “Other” Search Terms Issue
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms.
Google Ads Launches Gemini-Powered Campaign Creation Tool
Google integrates its Gemini AI model into Google Ads to streamline campaign creation.
Google Expands Sensitive Events Policy To Limit Exploitation Of Emergencies
Google expands sensitive events policy to limit exploitation across more platforms.
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
Unlock Global Reach With Microsoft Video Advertising And Netflix
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms.
Google Ads: New Multi-Format Ads For Video Reach Campaigns
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
PPC Strategies For 2024: Insights From Over 16,000 Businesses
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move...
Microsoft Advertising Partners With Baidu Global For Chat Ads API
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot.
Firefox URL Tracking Removal – Is This A Trend To Watch?
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing?
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
Google To Curb Microtargeting In Consumer Finance Ads
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
Google Performance Max: Everything You Need To Know
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.
Microsoft Advertising Shares Holiday Season Marketing Playbook
Discover Microsoft Advertising’s insights for maximizing holiday sales from its free 30-page Festive Holiday Marketing Playbook.
Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions
Discover the ins and outs of Google Ads’ Automatically-Created Assets (ACA) with these frequently asked questions and answers from AdsLiaison.
One-On-One With DuckDuckGo: Inside The Private Search Alternative
In an exclusive interview, DuckDuckGo details its privacy-focused ad partnership with Microsoft, which aims to rethink digital marketing without compromising user privacy.
Microsoft Advertising Updates: More Emails About Non-Compliant Ads
Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved.
An In-Depth Guide To Google Ads
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns.
Google Ads Rolls Out Generative AI Features To Performance Max
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.
Microsoft Ads Announces New Bid Strategies For Audience Ads
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Customer Scoring For Agencies: How To SQL Your PPC Customers
Discover the power of SQLing your PPC customers for agency success.
Google Performance Max Evolves With New “Search Themes” Feature
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.