PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Bing Ads Introduces Upgraded URLs, Now Available to All Advertisers
Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination...
Google AdWords Returning Null Quality Scores Starting September 12
In an effort to provide more transparent Quality Score reporting, Google AdWords will begin to report on null Quality Scores beginning September 12
Google’s Keyword Planner Tool Providing Limited Data to Low Spending Advertisers
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword...
#SEJThinkTank Recap: The Search Marketer’s Guide to Turning Online Browsers into Buyers
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you...
Google AdWords to Eliminate ‘Converted Clicks’ on September 21st
A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Good AdWords Updates: Expanded Text Ads, Responsive Ads, & Device Bidding
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.
How to Grow Your Business With SEM in 2016
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find...
PPC Analytics: 3 Key Performance Indicators for Your Internet Marketing
Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed.
#SEJThinkTank Recap: 5 Super Simple Ways to Dominate PPC Keyword Research
Up your PPC game with this full recap of our webinar with Erin Sagin of Wordstream. She discusses how to find new keywords to improve...
How to Get Credit for Your AdWords Conversions
Want to get credit for your AdWords conversions? Adam Lundquist shares different AdWords attribution models that can help you do just that.
11 Landing Page Optimization Case Studies to Read Now
Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11...
Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.
Google Bans Payday Loan Advertising
According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords.
![Google AdWords Positions 1 and 4 Show Most Potential [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2016/03/googleredesignsadwords-760x400.webp)
Google AdWords Positions 1 and 4 Show Most Potential [STUDY]
A study led by Adobe Media Optimizer finds that paid search ads that end up in the 4th position might actually produce the best results.
EU Calls For Search Engines to Be More Transparent About Ads
The European Union is calling for search engines like Google and Bing to be more upfront about advertising in search engine results pages.
Google Adjusts the Impact of Ad Rank Formats
Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy.
Is Adwords Express Better Than Adwords for Local Businesses?
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
5 Steps to Clean Up Your PPC Keywords
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Google To Shut Down All Compare Products By March 23
Google has announced that it will phase out all of its compare products and tools by the end of March, 2016.
Google Removes Right Hand Sidebar Ads
Starting today, Google will begin phasing out the right hand gutter ads.
A Guide to Choosing the Right PPC Bidding Strategy
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your...
5 Mobile PPC Techniques Veterans Use to Win
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
How to Write High Quality Clickable Ads (No Matter What Network You are On)
PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of...
5 Thrilling NEW Paid Ad Features Announced This Fall
Digital marketers have received a set of shiny new tools this fall. Let’s dive into the 5 most thrilling new paid ad features announced.
7 Strategies to Optimize B2C Lead Generation Paid Search Accounts
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
![The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]](https://www.searchenginejournal.com/wp-content/uploads/2015/09/SEJ-Write-Adwords-Ads-Like-the-pros-19-dvbp4-760x400.webp)
The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]
Use this blueprint to write killer AdWords ads, just like the pros.
Google AdWords to Introduce Ad Targeting by E-mail Address
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has...
5 Steps for Optimizing Paid Search ROI with Calls
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.