PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.
Do you ever get a sinking feeling as you open your paid search account? You don’t know exactly what you’re going to see, but you...
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to...
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically assign a single daily budget across all...
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers.
Google AdWords now has a location extension designed to help manufacturers drive more in-store sales.
Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase conversions.
Wordstream analyzed 30000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Learn more from this post...
Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.
If AdWords is such a great B2B advertising platform, why do so many companies struggle to turn a profit on AdWords? Read this post to...
The AdWords Price Extension is basically steroids for the traditional advertising format you’re used to on mobile and tablet devices. Review the full guide.
Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and...
Companies with effective marketing analytics are 12x more likely to increase their year-over-year return. Here’s how analytics can boost your marketing.
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has...
Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January...
Gone are the days when you would need to have one email address per account. Now you can connect up to five AdWords accounts to...
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
A new advertising experience is now available to AdWords advertisers. Shop the look makes it possible to sell clothing directly in Google search results pages.
Google has made it possible to add sitelinks to ads at the account level.
With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded...
Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination...
In an effort to provide more transparent Quality Score reporting, Google AdWords will begin to report on null Quality Scores beginning September 12
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword...
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you...
A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find...
Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed.
Up your PPC game with this full recap of our webinar with Erin Sagin of Wordstream. She discusses how to find new keywords to improve...
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