PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Want to get credit for your AdWords conversions? Adam Lundquist shares different AdWords attribution models that can help you do just that.
Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11...
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.
According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords.
A study led by Adobe Media Optimizer finds that paid search ads that end up in the 4th position might actually produce the best results.
The European Union is calling for search engines like Google and Bing to be more upfront about advertising in search engine results pages.
Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy.
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Google has announced that it will phase out all of its compare products and tools by the end of March, 2016.
Starting today, Google will begin phasing out the right hand gutter ads.
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your...
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of...
Digital marketers have received a set of shiny new tools this fall. Let’s dive into the 5 most thrilling new paid ad features announced.
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
Use this blueprint to write killer AdWords ads, just like the pros.
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has...
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach...
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using...
Advertisers who want as successful AdWords campaign in this mobile heavy, always connected world, need to capture user’s in these micro-moments.
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