PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
A Guide to Choosing the Right PPC Bidding Strategy
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your...
5 Mobile PPC Techniques Veterans Use to Win
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
How to Write High Quality Clickable Ads (No Matter What Network You are On)
PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of...
5 Thrilling NEW Paid Ad Features Announced This Fall
Digital marketers have received a set of shiny new tools this fall. Let’s dive into the 5 most thrilling new paid ad features announced.
7 Strategies to Optimize B2C Lead Generation Paid Search Accounts
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
![The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]](https://www.searchenginejournal.com/wp-content/uploads/2015/09/SEJ-Write-Adwords-Ads-Like-the-pros-19-dvbp4-760x400.webp)
The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]
Use this blueprint to write killer AdWords ads, just like the pros.
Google AdWords to Introduce Ad Targeting by E-mail Address
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has...
5 Steps for Optimizing Paid Search ROI with Calls
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
How to Optimize Your #PPC Campaign for Phone Calls
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
8 Conversion Optimization Tips Using Gestalt Principles
I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach...
Conquering PPC: Are You Paying Attention to All the Details?
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
Google Adwords Introduces Anticipated ‘Buy’ Button
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
5 Ways to Use the 80/20 Rule for AdWords
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Google Ads Can Now Show Ratings From Google My Business Listings
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using...
How to Optimize AdWords Campaigns For Micro-Moments
Advertisers who want as successful AdWords campaign in this mobile heavy, always connected world, need to capture user’s in these micro-moments.
5 Retargeting Ad Platforms You Need To Explore Today
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
The Evolution of Retargeting: Interview With Meteora’s Nicholas Waken-Paschal
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is...
3 #PPC Mistakes and Best Practices with #SEJSummit London Speaker Jim Banks of Cheapflights
I have been interviewing several of the speakers of SEJ Summti and am proud to showcase this interview with Jim Banks, who is the Global...
How to Set Up Call-Only Campaigns for Local Businesses
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...
How to Use Google Seller Ratings to Beat Your Competition
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
How to Win at AdWords: Boost Media Review
There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s...
10 Must-Haves For Competitive #PPC Lead Generation (On a Budget)
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
Google AdWords To Refresh Certain Data Sets More Frequently
AdWords Product Manger, Jon Diorio, announced on Google+ today that more frequent updates are coming to certain sets of data. Specifically, search terms, geographic performance...
Google AdWords Introduces Dynamic Structured Snippets
Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team...
Google Launches First Ever AdWords App on Android
Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system,...
Google AdWords Introduces Call-Only Campaigns
When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is...