PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is...
I have been interviewing several of the speakers of SEJ Summti and am proud to showcase this interview with Jim Banks, who is the Global...
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s...
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
AdWords Product Manger, Jon Diorio, announced on Google+ today that more frequent updates are coming to certain sets of data. Specifically, search terms, geographic performance...
Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team...
Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system,...
When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is...
A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many...
Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google...
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for...
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...
Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in...
Tax season – the most nail-biting time of the year – is upon us. With nationwide unemployment below 7% and trending lower, filing volumes are...
More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads,...
If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion (GSP). With our clients, we’ve found GSP...
Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being...
Google’s AdWords Editor 11 is said to be the biggest update since the tool first launched in 2006. With such an extensive update new features...
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500...
In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have...
Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that...
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go...
Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I...
While search marketing has certainly seen its share of change over the last decade and half, there have always been some things that remain constant....
There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce....
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John...
At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up Erin Sagin of Wordstream to talk about remarketing with PPC...
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