PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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How Google’s Frequent Algorithm Updates Affect Paid Search
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500...
#ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015
In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have...
3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors
Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that...
3 Ways to Combat the New Laws of Close Variants
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go...
7 AdWords Features We Would Like to See in 2015
Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I...
Who Placed that Ad? Yahoo Experiments with No Display URL in PPC Ads
While search marketing has certainly seen its share of change over the last decade and half, there have always been some things that remain constant....
How to Win The Battle on Google’s Product Listing Ads Field
There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce....
How To Measure The Success Of Call Tracking: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John...
How To Spend Your Remarketing Budget Wisely: An Interview With Erin Sagin
At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up Erin Sagin of Wordstream to talk about remarketing with PPC...
User Behavior, SEO Audits, Social Media: #StateofSearch 2014 Day One Recap
Day one at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was a full day: ten sessions plus a morning keynote by...
Hacking Your AdWords Quality Score: An Interview With Larry Kim
At Pubcon 2014 in Las Vegas I was able to sit down and talk to Larry Kim, CTO of Wordstream, about PPC hacks. Larry recently...
How to Have a Successful Bing Ads Campaign
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might...
How to Be Awesome At AdWords Scripting
AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and...
Enterprise SEM & Big Data: An Interview with Ira Kates
At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences...
![30% Of Google Ad Conversions Happen On Mobile [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2014/09/0908_mobile-content-marketing-760x400.webp)
30% Of Google Ad Conversions Happen On Mobile [STUDY]
Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile...
Local Number Call Forwarding Coming To Google AdWords in November 2014
Google has updated its AdWords support section with a new entry on local number call forwarding, a new feature that’s said to be coming in...
New #MarketingNerds Podcast: AdWords and Paid Search Strategy
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are...
![Understanding Assist Clicks and Assisted Conversions [PART 1]](https://www.searchenginejournal.com/wp-content/uploads/2014/10/Google-AdWords-What-Are-Assist-Clicks.webp)
Understanding Assist Clicks and Assisted Conversions [PART 1]
Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One...
10 Ways to Improve Your Lead Quality from Search Engine Marketing Without a CRM
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask...
Paid Search 101: The Ultimate Beginner’s Guide to #PPC Landing Pages
Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how...
How To Create AdWords Video Remarketing Campaigns: 3 Easy Steps
Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere...
13 Great Free Paid Search Resources
It’s always tough being a beginner. It’s hard to know where to start, what to learn, and where to go for help. To aid those...
Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon
As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for...
The Pros and Cons of Retargeting in 2015
It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through...
Q&A: What You Need to Know About Google’s Call Tracking Offering
Last Monday Google announced the launch of their basic call tracking solution for AdWords. Since then, my company has received hundreds of questions about Google call tracking...
Google AdWords Introduces Callout Extensions, Highlight Key Information About Products & Services
Google recently introduced a new AdWords feature that gives advertisers the ability to add text that highlights key pieces of information about products and services....
5 Inherent Qualities of Great PPC Specialists
There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their...
Amazon To Take On Google With New Online Advertising Business
The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling...
A 5 Minute Guide to Detecting Brand Abuse in Google AdWords
Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand...
6 Costly Mistakes to Avoid With Shopping Campaigns
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to...