PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions
Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business...
Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching
At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find...
Google Tests New Ads For Music Searches
The Wall Street Journal spotted Google testing new “listen now” ad units for music searches, in conjunction with Spotify, Rhapsody and Beats Music. When you...
10 Ways to Breathe New Life Into a Floundering Google AdWords Campaign
As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf...
Why Dynamic Sitelinks Will Decrease Your CTR
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
A 10 Minute AdWords Account Optimization and Check-Up
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the...
6 Effective AdWords Optimization Techniques for Beginners
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
4 Steps for Better PPC Performance in Lead Gen Campaigns
Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns....
AdWords Scripts For MCC: How to Detect Account Anomalies Automatically
If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all the tedious and repetitive tasks...
Google Ad CTR Goes Up After Removal Of Authorship Photos
Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a...
How to Lose Money on PPC and Still Grow Sales
Many marketers view pay-per-click (PPC) advertising as a vehicle for direct response marketing only. How could they not? With fully transparent metrics — cost per click,...
WordStream Raises $12 Million In VC Funding, What’s Next For Them
PPC software company, WordStream, announced today that they have raised $12 million in led by Baird Capital of Chicago. “This is the biggest fundraising round...
A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google
Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product...
Google Announces Update To The Google Shopping Feed Specification
Google announced yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification. This update is designed...
5 Incredibily Useful Remarketing Lists to Import From Analytics
Remarketing is becoming more important to online marketing strategies everyday. Sales are based on becoming a top choice for your ideal target customer, which means you need to...
What You Need to Know About AdWords Quality Score From a Former Googler
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been...
The One Flaw Destroying Your Conversion Optimization Tests
Click…..no sale……click……no sale…..click…no sale… You tensely sit at your desk and watch the data pour in from the first few days of your new conversion...
How to Use Precision Based Remarketing Lists: Part II
Dynamic Remarketing With Precision Remarketing Lists For those of you who read my last post, I finally have collected about a month worth of data...
7 Mistakes E-Commerce Retailers Make When Advertising With Google Shopping
Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed. However, this is a misconception....
6 Tactics to Double the Impact of Your Negative Keywords
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
Tips for Successful Product Listing Ads: An Interview with Bruce Clay
As part of our SEJ interview series, I recently caught up with Bruce Clay of Bruce Clay Inc. to discuss product listing ads. A lot...
How To Run Successful PPC Campaigns: Interview With Ilya Lichtenstein
As part of our SEJ interview series, I caught up with Ilya Lichtenstein from MixRank and asked him to give advice on how to manage successful PPC...
10+ New Features Coming to AdWords: What You Need To Know
Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to the AdWords platform on April 22. Now...
How to Use Precision Based Remarketing Lists
As many of you may know, e-commerce website owners are investing a lot of money into PPC advertising with Bing ads and Google AdWords. With...
Avoid Spend Bloat: Using Keyword Classification For PPC Account Management
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account,...
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what...
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How Many Ways Can You Optimize a Google Display Campaign?
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match...
How to Use New Bing Ads Editor to Scale Extensions Data Management
As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace. A popular...