PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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3 Often Forgotten Opportunities for A/B Testing Ad Copy
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to...
Are You a PPC Expert? Then You Should be Using These Advanced PPC Tactics
So you consider yourself a PPC Expert? While most search engine marketing professionals know the basics of creating an AdWords account and running PPC campaigns,...
6 Answers to Your Burning Call Tracking Questions
Author Note: Every time we publish an article on Search Engine Journal, we receive emails from marketers asking questions about the nuts and bolts of...
10 Pillars to Run Top Notch AdWords Campaigns
It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has...
Effective AdWords Remarketing Tactics for The Advanced Advertiser
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
7 Simple Ways to Improve Ad Copy Conversion
Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting...
Winning in a Highly Competitive (High CPC) Paid Search Environment
If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to see how much average cost per clicks...
9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords Performance
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....
Optimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio...
Improving Bid Management and Real Time Bidding: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss how to improve bid management and real time bidding (RTB)....
Set Fire to Your Adwords Campaigns with These 6 Simple Techniques
When it comes to PPC and AdWords, marketers view it a lot like exercise – we love to see the results, but we hate all...
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
Quick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard...
4 Predictions for Call Tracking in 2014
Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone...
Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help...
5 Google AdWords Updates from 2013 to Master in the New Year
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these...
How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward
As part of our SEJ interview series, Chris Goward of Wider Funnel gives advice on how to gain valuable marketing insight by testing your website’s...
A Holiday Gift Guide For The PPC Professional
Where would your business be without PPC? If it weren’t for a pay-for-click, how else could you get advertisers to pay a fee each time...
Rock at Retargeting: 5 Steps to Maximizing Marketing Spend
As a B2B marketer or business owner, you drive traffic to your site via display advertising, e-mail marketing, social media promotions, PPC advertising, content generation, search...
A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a...
7 Dream AdWords Features That Would Make Our Lives Easier
Google is constantly innovating. Sometimes those changes make our lives easier, and sometimes they leave us scrambling to make adjustments to our PPC campaigns. I...
5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch
In a recent interview from San Francisco CA, Bjorn Espenes from finch.com gave his 5 tips for maximizing your AdWords campaign. Finch™ is an online advertising...
How Marketing And Probabilities Can Save You $1000’s In PPC Spend
Not all companies can spend $200 or more a day on paid search. Many smaller firms simply don’t have that level of cash-flow to dish...
How the Principle of Comparison Affects E-commerce PPC Advertisers Negatively
I work with a lot of e-commerce stores and one of the things that strike me again and again is the flawed attitude that many...
How to Turn Ineffective PPC Campaigns into True Triumph
Sometimes internet marketing feels a lot like sitting on a raft in the middle of the ocean, hoping to be found. It’s always a challenge...
Why The Latest AdWords Interface Changes Are Amazing
Lately, we have seen a lot of changes in the AdWords interface. Not only has the interface received a slight design upgrade (which we all...
Targeting Tactics For LinkedIn PPC Ads: Interview With Robert Brady
As part of our SEJ interview series, Robert Brady of Trafficado discusses the best ways to target specific groups of individuals with LinkedIn PPC ads....
BoostCTR CEO Talks Audience Bidding As The Future of Ad Industry
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the...
ReTargeter Gives Retargeting Tips & Discusses Current Trends
In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry,...