PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Set Fire to Your Adwords Campaigns with These 6 Simple Techniques
When it comes to PPC and AdWords, marketers view it a lot like exercise – we love to see the results, but we hate all...
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
Quick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard...
4 Predictions for Call Tracking in 2014
Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone...
Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help...
5 Google AdWords Updates from 2013 to Master in the New Year
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these...
How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward
As part of our SEJ interview series, Chris Goward of Wider Funnel gives advice on how to gain valuable marketing insight by testing your website’s...
A Holiday Gift Guide For The PPC Professional
Where would your business be without PPC? If it weren’t for a pay-for-click, how else could you get advertisers to pay a fee each time...
Rock at Retargeting: 5 Steps to Maximizing Marketing Spend
As a B2B marketer or business owner, you drive traffic to your site via display advertising, e-mail marketing, social media promotions, PPC advertising, content generation, search...
A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a...
7 Dream AdWords Features That Would Make Our Lives Easier
Google is constantly innovating. Sometimes those changes make our lives easier, and sometimes they leave us scrambling to make adjustments to our PPC campaigns. I...
5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch
In a recent interview from San Francisco CA, Bjorn Espenes from finch.com gave his 5 tips for maximizing your AdWords campaign. Finch™ is an online advertising...
How Marketing And Probabilities Can Save You $1000’s In PPC Spend
Not all companies can spend $200 or more a day on paid search. Many smaller firms simply don’t have that level of cash-flow to dish...
How the Principle of Comparison Affects E-commerce PPC Advertisers Negatively
I work with a lot of e-commerce stores and one of the things that strike me again and again is the flawed attitude that many...
How to Turn Ineffective PPC Campaigns into True Triumph
Sometimes internet marketing feels a lot like sitting on a raft in the middle of the ocean, hoping to be found. It’s always a challenge...
Why The Latest AdWords Interface Changes Are Amazing
Lately, we have seen a lot of changes in the AdWords interface. Not only has the interface received a slight design upgrade (which we all...
Targeting Tactics For LinkedIn PPC Ads: Interview With Robert Brady
As part of our SEJ interview series, Robert Brady of Trafficado discusses the best ways to target specific groups of individuals with LinkedIn PPC ads....
BoostCTR CEO Talks Audience Bidding As The Future of Ad Industry
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the...
ReTargeter Gives Retargeting Tips & Discusses Current Trends
In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry,...
7Search.com Launches New Display Advertising Network
In a recent interview from AdTech in New York City, Cleo Betancourt from 7Search.com talks to Search Engine Journal’s Murray Newlands about the recent launch of...
You’re Doing it Wrong: Stop Looking at the Wrong Phone Call Metrics for Your Website
Did you know that the majority of your calls come from your website? For marketers selling a service or an expensive product, this statement is...
Can Bing and Google Banner Ads Be Successful?
With all the headlines that Google, Apple, and Yahoo! have been making recently, it’s easy to forget all about Microsoft. The company may not be...
Common Product Listing Ad Mistakes & Solutions
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce...
Google AdWords Estimated Conversions – Get the Low Down
Fifty years ago, everyone simply assumed that their advertising campaigns were effective. It was simple – you spent the money and figured that the cash...
The 7 Analytics Call Tracking Simply Can’t Give You
Call tracking tells marketers which ads, campaigns, and keywords generate calls. It’s used by agencies, SMBs, and enterprise-level companies. Call tracking improves their ROI and...
Top Gun’s New Choice – Bing Ads Excel Add-in
Specifying user personas is a crucial part of product development. In Bing Ads, I address those of you who export bulk data to Excel...
5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended...
Things You Need to Know About Bing Ads Editor Tool – Part II: Insights and Tips
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in...
Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and...
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[Top 25 PPC Experts] John Rampton Hit The List For The Second Time In A Row!
Every year PPC marketers hope to make the list. I’m so proud of my mentor, partner, and friend John Rampton. This year marks the second...