PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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PPC Optimization – Organize Into Tightly Themed AdGroups
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around...
![How Does the AdWords Auction Work? [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2011/11/what-is-google-adwords-760x400-760x400.webp)
How Does the AdWords Auction Work? [Infographic]
Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful...
Title: Top PPC post for October 2011
Below are 7 fantastic PPC articles I found in October. Each title is a link to the article and I included a summary of what...
PPC for Your Small Business – SMB PPC EBook Review
Editor’s Note: We created a free guide on the dos and don’ts of managing your PPC account manager or agency. Download it now! I harp on it...
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
My PPC Campaign Isn’t Driving any Traffic: What Next?
If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully...
Back in the Olden Days of PPC
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work...
Are PPCers a Dying Breed?
I realized in the past few weeks that I am having a hard time keeping up with the new releases in Google AdWords. They are...
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
Azoogle’s NEW Affiliate Programs Network – Breaking News
Azoogle’s NEW Affiliate Programs Network – Breaking News Sometimes AdBumb prints rumors that are funny but not true – yet I have seen a number...
Search Engine Advertisements Misleading to Public
A recent study has shown that most average US citizens do not know the difference between a search engine’s “sponsored listing” (Overture, FindWhat, Google AdWord...
Search Engine News- PPC’s on the Move
With all of the rumors going around about Yahoo! possibly buying out Overture and MSN targeting FindWhat or Kanoodle paid search listings, ValueClick just slipped...