PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Did you know that the majority of your calls come from your website? For marketers selling a service or an expensive product, this statement is...
With all the headlines that Google, Apple, and Yahoo! have been making recently, it’s easy to forget all about Microsoft. The company may not be...
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce...
Fifty years ago, everyone simply assumed that their advertising campaigns were effective. It was simple – you spent the money and figured that the cash...
Call tracking tells marketers which ads, campaigns, and keywords generate calls. It’s used by agencies, SMBs, and enterprise-level companies. Call tracking improves their ROI and...
Specifying user personas is a crucial part of product development. In Bing Ads, I address those of you who export bulk data to Excel...
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended...
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in...
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and...
Every year PPC marketers hope to make the list. I’m so proud of my mentor, partner, and friend John Rampton. This year marks the second...
International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years....
I was in the middle of balancing my SEO firm’s online marketing budget for 2013 when I realized that, over the course of 7 years...
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their...
Self-Referring traffic can be a giant pay-per-click data pollution source. Imagine sending your hard earned clicks to your website’s landing page. Along comes ‘Mr. Self-Referral’....
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl...
AgileBid is flexible, smart and innovative – the first service of its kind generally available for small businesses (SMBs) at a fraction of the cost....
Nearly every eCommerce store competes with Amazon on some level. Regardless of store size, if you’re selling well-established brands, there is a very strong chance...
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able...
There are two things that you can do when optimizing your pay-per-click ad: Overhaul your ad copy or tweak it. However, there are those who...
Small businesses often have a number of different campaigns they are working on in order to drum up business. One such campaign is the pay-per-click...
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business...
ONWARD search created a great infographic called PPC Jobs Salary Guide that breaks down the “best job markets, the most in-demand job titles, and salary ranges...
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across...
Last evening, Danny Sullivan of Search Engine Land reported that Google is now highlighting “Latest Posts” from Google+ pages and profiles in the search results....
Shipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot...
This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective...
Industry research firm comScore released their search engine market share report for the month of October. The report continues to illustrate what consumers already know....
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around...
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.