PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Key Updates From Alphabet’s Q3 Earnings Call For Marketers
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know.
Google To Begin Testing IP Protection Privacy Feature In Chrome
Explore Google’s newest experimental feature for Chrome, IP Protection, and how soon it could impact users and advertisers.
How Proper PPC Management Can Save You Money
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
10 Underutilized Levers Across Google and Microsoft Ads
Discover 9 secrets to achieve peak account performance in both ad networks.
Microsoft Advertising Releases Holiday Season Marketing Guide
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Organic vs. Paid Social Media: How To Align Your Strategy
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
6 Audience Ads Updates From Microsoft Advertising
Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.
5 PPC Tips For Technology Companies
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.
Emails Show Google Search & Ad Execs Working Together To Increase Ad Revenue
Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.
Microsoft Advertising Introduces 3 New Generative AI Solutions
Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising.
Google Ads Updates Misrepresentation Policy To Strengthen Standards
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.
Microsoft Bing & Wix Announce IndexNow Integration
Wix partners with Microsoft to bring accelerated content indexing to millions of premium users via IndexNow.
Google Ads Automatically Created Assets Available In 8 Languages
Google Ads expands automatically created assets for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages.
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.
Google Apologizes As Automated GA4 Transition Surprises Advertisers
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.
6 Ways To Optimize Your PPC Performance
Discover 6 strategies and ideas to enhance your account performance.
How To Install The Google Tag For Conversion Tracking
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
How Important Is The Keyword In Paid Search?
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
YouTube Announces AI-Powered Creative Guidance In Google Ads
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
![What Are Good Google Ads Benchmarks In 2023? [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2023/07/google-ads-benchmarks-64c8ec973e153-sej-760x400.webp)
What Are Good Google Ads Benchmarks In 2023? [STUDY]
See how your Search campaign’s performance measures up against the latest 2023 benchmarks from Wordstream by LOCALiQ.
Google Updates Policy On Cryptocurrency Ads
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.
Microsoft Introduces Audience Features In Advertising Editor & More
Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor.
5 Reasons Why Your PPC Leads Are Not Converting
It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists.
Google Fights Back Against Misleading Ads With New Policy
Google introduces “Limited Ads Serving,” a policy to enhance ad transparency, build user trust, and curb misleading advertisements.
Why Enhanced Conversions Are Now More Important Than Ever For Google Ads
Harness first-party data to gain a deeper understanding of your audience, leading to more personalized and relevant campaigns.
Google Automatically Upgrading Vehicle Ads To Performance Max
Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September.