PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions
Expand your B2B business into international markets with Google Ads and and focus on holistically localizing your strategy with this step by step guide.
Microsoft Announces Agreement With Httpool by Aleph
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning.
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.
How To Keep Your Paid Search Campaigns Safe With These Best Practices
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable.
Google AdsLiaison On Performance Max Brand Safety Controls
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation.
How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog.
Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws.
5 Best Google Ads Alternatives To Diversify & Grow
Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads.
Google Courts Small Advertisers With Premium Support Pilot
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients.
Google Updates Performance Max Best Practices Guide
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.
Google Releases Updated Holiday Advertising Playbook
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results.
Google Unveils New AI Tools To Help Advertisers This Holiday Season
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers.
Google’s Responsive Search Ad Guide: Navigating AI In Advertising
Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance.
The Complete Guide To Google Ads Lead Forms Assets
Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns.
Google Ads Users Experience Temporary Disruption To Services
Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google.
What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023.
Performance Max Upgrade Could Boost Advertiser Conversions By 20%
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies.
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes.
Google Clarifies Value-Based Bidding In Week-Long Social Series
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week.
Generative AI Integration SERPs And PPC Advertisers
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide.
Google Ads Update: New Brand Controls For Search & Performance Max Campaigns
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.
Google Ads Liason Addresses AI In AMA Session
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association.
Google Ads Introduces New, Streamlined Design
Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management.
Microsoft Advertising Announces Policy Updates
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions.
Search And Repeat Business: Do You Need To Advertise To The Loyal?
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical.
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies.
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
Google Ads To Update Trademark Policy Worldwide
Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected.
Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.