PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.
Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.
Do match types still matter? And if they do, which type is the most important one for your business needs?
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024.
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023.
Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using GPT to start with.
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization.
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers.
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments.
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last.
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security.
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.
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