PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
Google Ads To Update Trademark Policy Worldwide
Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected.
Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.
Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety
Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center.
Microsoft Store Ads Go Global & New Features Revealed
Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach.
Microsoft Advertising Boosts Analytics & Global Reach In June Update
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.
11 Tips To Get The Best Out Of Performance Max Campaigns
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types.
Google Ads Tutorial: Using Automatically Created Assets For Ad Creation
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.
Microsoft Introduces Insights For Universal Event Tracking Tags
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
Google Marketing Live 2023: New Generative AI Features For Google Ads, Product Studio, And More
Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
3 Simple Google Ads Tweaks That Immediately Boost Sales
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.
Google Cracks Down On Ads For Products With Risk Of Death
Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
Do match types still matter? And if they do, which type is the most important one for your business needs?
Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.
Google Ads Tutorial: Setting New Customer Acquisition Goals
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.
Google Ads Update: Enhanced GA4 Conversion Imports
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.
Google To Advertisers: Upgrade To New Search Ads 360 By 2024
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024.
Microsoft & Roku Unite To Enhance The Ad-Buying Experience
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.
Google Is Removing 4 Attribution Models For Advertisers
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023.
ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools
Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using GPT to start with.
Google Ad Grants: A Guide For Nonprofits
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization.
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers.
Google Announces The Ads Transparency Center And 2022 Ads Safety Report
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
Google Ads Update: Cross-Channel Conversion Credit Import
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.
How To Use Performance Max For Travel Campaigns
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.
Google Ads Policy Update: Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments.
Google Enhances Discovery Ads: Boosting Engagement & Conversions
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.
Microsoft Introduces Category-Based Targeting For Search Ads
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
6 PPC Strategies To Focus On Now
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.
How To Build A SaaS PPC Campaign That’s Built To Last
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last.