PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google To Unify GA4 & Google Ads Conversion Windows
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
SEJ Sum-Up: Weekly News Recap for Search, Social, And AI
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security.
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
Google Ads Launches Performance Max For Travel Goals
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Microsoft Launches Local Search Ads For Bing
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
5 Ways To Combine SEO & SEM For More Effective Marketing ROI
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.
Google Ads’ Keyword Matching Process Detailed In New Guide
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Chrome FLEDGE Update Provides Hope For PPC & SEOs
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.
Google Ads Announces Changes To Location Targeting Settings
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.
Google Introduces AI-Powered Search Ads
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI).
Google Ads: New Features For Performance Max Campaigns
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.
Microsoft Advertising Launches Audience Segments For Valentine’s Day
Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.
Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google Ads Down For Advertisers, Google Confirms
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here.
Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.
Advertisers React To Google’s ‘Remove Redundant Keywords’ Update
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
Apple Ad Network Gives Marketers A New Opportunity
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.
SEM Strategy In 2023: More Ahead With Your Year In Review
2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide.
How To Create B2B Google Ads Campaigns That Nurture And Convert Customers
Unleash the potential to skyrocket your company’s growth and develop a strong strategy to effectively target the top to the bottom of the customer funnel.
10 Biggest & Best PPC Features Of The Year
Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC?
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
If Time Is Money, This Free Google Ads Budget Script Is Priceless
This free Google Ads budget script will help you to save time and money.
Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching.
10 Remarketing Lists To Boost PPC Performance
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.
Google Ads Conversion Lift Tutorial For Advertisers
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale.
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
Google Updates Display & Video 360 Account Level Suspension Policies
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.