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Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

Google’s new page experience ranking signals will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.

• 3 min read
• 1.7K Reads
• Nov 13, 2020

• News
• SEJ Network

LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

Why you shouldn’t discount Microsoft Advertising this holiday season and LinkedIn’s new data for account-based marketers. Listen now to Marketing O’Clock.

• 3 min read
• 925 Reads
• Nov 6, 2020

• News
• SEJ Network

Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team covers Microsoft Clarity – a new web analytics product for webmasters, Adobe’s 2020 online holiday shopping forecast, and more.

• 3 min read
• 2.2K Reads
• Oct 30, 2020

• SEJ Network

Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager.

• 3 min read
• 4.8K Reads
• Oct 16, 2020

• SEJ Network
• LinkedIn

LinkedIn Ads: Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

By Christine Zirnheld

LinkedIn Ads experts share advice for advertisers pivoting to LinkedIn Ads, tactics for lowering CPC costs, and targeting opportunities for B2B and beyond.

• 5 min read
• 1.8K Reads
• Oct 14, 2020

• News
• SEJ Network

Google Announces Automated Performance Max Campaigns & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, Google Ads announced new features for advertisers, Facebook delays its attribution window change, and more.

• 3 min read
• 6.7K Reads
• Oct 9, 2020

• News
• SEJ Network

Cloudflare Launches Privacy-First Analytics to Rival Google & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team discusses Cloudflare’s new privacy-first analytics service, the retirement of Facebook’s 28-day attribution window, and more.

• 3 min read
• 1.1K Reads
• Oct 2, 2020

• News
• SEJ Network

New YouTube Content Age Restrictions & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team covers YouTube’s age-restricted content policies, updates to Google local campaigns, the redesigned LinkedIn interface, and more.

• 4 min read
• 2.0K Reads
• Sep 25, 2020

• News
• SEJ Network

In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, in-market audiences are now compatible with Google Shopping, Oracle and TikTok are closer to reaching a deal, and more.

• 3 min read
• 1.6K Reads
• Sep 18, 2020

• News
• SEJ Network

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, LinkedIn targeting can now be used by Microsoft advertisers, Facebook limits the number of ads you can run, and more.

• 4 min read
• 1.1K Reads
• Sep 11, 2020

• SEJ Network
• PPC

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

By Christine Zirnheld

On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.

• 4 min read
• 2.7K Reads
• Sep 5, 2020

• News
• SEJ Network

Google Ads Tests Removal of Text Ads & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team discusses all the latest updates and rumors in the world of Google Ads, the new Microsoft Audience Network, and more.

• 4 min read
• 5.7K Reads
• Sep 4, 2020

• News
• SEJ Network

Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, the team covers new shopping features on Facebook and Instagram, Google career certificate courses, and more.

• 3 min read
• 1.2K Reads
• Aug 28, 2020

• News
• SEJ Network

Facebook Helps Small Businesses with Ticketed Virtual Events & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team talks about Facebook’s new virtual events, Microsoft Advertising Editor’s new update, Google’s Search Console Insights for webmasters, and more.

• 3 min read
• 1.1K Reads
• Aug 21, 2020

• News
• SEJ Network

Twitter Allows Users to Limit Replies & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on the Marketing O’Clock podcast, the team covers Twitter’s new conversation settings, a major Google glitch, and Google’s new People Cards.

• 3 min read
• 499 Reads
• Aug 14, 2020

• News
• TikTok

Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

On the latest episode of Marketing O’Clock, as uncertainty about TikTok’s future in the U.S. grows, Instagram launches its new video feature Reels.

• 3 min read
• 2.1K Reads
• Aug 7, 2020

• News
• SEJ Network

Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

On this week’s episode of Marketing O’Clock, Quora announced lead generation forms for advertisers, the New Bing Webmaster tools are complete, and more.

• 2 min read
• 2.5K Reads
• Jul 31, 2020

• News
• SEJ Network

Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team discusses Hulu’s new self-serve ad platform, Spotify video podcasts, the Search Console update for Google News Traffic, and more.

• 2 min read
• 520 Reads
• Jul 24, 2020

• News
• SEJ Network

Twitter Hack Compromises Verified Accounts & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, we cover the Twitter hack that rocked the world, new Google Ads features, and Google Analytics predictive tools for advertisers.

• 3 min read
• 716 Reads
• Jul 17, 2020

• News
• SEJ Network

Google’s Rich Results Test Out of Beta & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, Google’s Rich Results Test is out of beta, the Structured Data Testing Tool is being phased out, and more.

• 3 min read
• 2.4K Reads
• Jul 10, 2020

• News
• SEJ Network

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more.

• 3 min read
• 1.5K Reads
• Jul 3, 2020

• News
• SEJ Network

Microsoft Digital Marketing Center & This Week’s News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, the team discusses the Microsoft Digital Marketing Center, Google’s licensing programming for publishers, and more.

• 4 min read
• 1.9K Reads
• Jun 26, 2020

• News
• SEJ Network

Voice Tweets & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, we cover Twitter’s new voice tweet functionality, Google Ads’ new targeting restrictions, Spotify’s self-serve video ads, and more.

• 3 min read
• 916 Reads
• Jun 19, 2020

• SEJ Network

Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan...

• 3 min read
• 593 Reads
• Jun 12, 2020

• News
• SEJ Network

LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, we’re rejoicing over LinkedIn’s new engagement retargeting options, the ability to schedule tweets, and more.

• 3 min read
• 2.9K Reads
• Jun 5, 2020

• News
• SEJ Network

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more

• 2 min read
• 3.7K Reads
• May 29, 2020

• News
• SEJ Network

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.

• 2 min read
• 2.8K Reads
• May 22, 2020

• News
• SEJ Network

Bing News PubHub & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

The Marketing O’Clock team discusses the launch of the Bing News PubHub, new GMB features, Facebook brand safety controls, and more.

• 3 min read
• 1.9K Reads
• May 15, 2020

• News
• SEJ Network

Google’s Core Update & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, the team discusses Google’s May 2020 core update, new customer acquisition goals for Smart Shopping campaigns, and more.

• 3 min read
• 3.4K Reads
• May 8, 2020

• News
• SEJ Network

New Shopify App & This Week’s Digital Marketing News [PODCAST]

By Christine Zirnheld

This week on Marketing O’Clock, we cover the new Shopify app, expanded audience targeting for Google Shopping campaigns, and the new Snapchat ad unit.

• 2 min read
• 596 Reads
• May 1, 2020