Latest SEO Articles
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The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape.
The Future Of Search: 5 Key Findings On What Buyers Really Want
AI answers, offline calls, and voice search are reshaping how buyers act. This report breaks down what that means for your search strategy.
Google Ecommerce SERP Features 2025 Vs. 2024
What’s replacing product grids? This year-over-year analysis of Google’s ecommerce SERPs highlights the rise of AI Overviews, visuals, and disappearing UGC.
Ask An SEO: Why Aren’t My Pages Getting Indexed?
Sitemap? Check. Crawl request? Check. Indexing? Still not happening. Helen Pollitt explains why in this week’s Ask An SEO.
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants
Perplexity criticizes Cloudflare’s infrastructure for being unable to differentiate between AI assistants and harmful bots.
Cloudflare Delists And Blocks Perplexity From Crawling Websites
Cloudflare blocks Perplexity’s crawlers because of aggressive stealth crawling and failure to abide by the robots.txt protocol.
Which SEO Jobs AI Will Reshape & Which Might Disappear
AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now.
5 Ways To Prove The Real Value Of SEO In The AI Era
Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about.
Google Backtracks On Plans For URL Shortener Service
Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs.
Google Confirms It Uses Something Similar To MUVERA
Google’s Gary Illyes confirmed that Google uses a version of MUVERA in Search
Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites
Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking.
Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content
Here’s how SEO and content teams can build a knowledge graph to shape brand visibility in machine-led experiences.
2025 Core Web Vitals Challenge: WordPress Versus Everyone
The latest Core Web Vitals CMS rankings are a mix of unexpected results, with Shopify ranking surprisingly high
Google URL Removal Bug Enabled Attackers To Deindex URLs
Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool
Bing Recommends lastmod Tags For AI Search Indexing
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index.
Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility.
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility in organizations.
Research Shows Differences In ChatGPT And Google AIO Answers
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns.
Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?
Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back.
Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI
Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents.
Google Explains The Process Of Indexing The Main Content
Google’s Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget.
Google Warns: CSS Background Images Aren’t Indexed
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals.
Google: Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site.
The SEO Industry Is Teaching The Wrong Skills
The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing.
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses.
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
Google On Balancing Needs Of Users And The Web Ecosystem
Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem
Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results.