Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google’s New Domain Structure: What’s Next For Hreflang?
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
![AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/featured-438-760x400.webp)
AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
Ask An SEO: My Content Can’t Be Seen When I Disable JavaScript – Will This Affect My SEO?
JavaScript-dependent content may not be accessible to search engine crawlers, so make sure all page content can be rendered for best practice.
Google Confirms That Structured Data Won’t Make A Site Rank Better
Google’s John Mueller explains that structured data won’t make a site rank better.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
Google Updated Documentation For EEA Structured Data Carousels (Beta)
Google updated the documentation for their structured data carousels (beta) that are available in the EEA
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever.
Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity
Wix’s new AI assistant enables users to improve SEO, streamline how they work, and use tools more intuitively to grow their business.
Google Files New Patent On Personal History-Based Search
Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries.
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively.
Google Confirms Discover Coming To Desktop Search
Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout.
Why Search Marketing & Branding Need Each Other
Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership.
WordPress Plugin Extends Yoast SEO
Progress Planner extends Yoast SEO with actionable guidance to further improve website performance
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies.
Google Says Disavow Tool Not Part Of Normal Site Maintenance
Google’s John Mueller affirmed that using the disavow tool is not a normal part of site maintenance
Google Maps Gets An Upgrade To Combat Fake Reviews
Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses.
How To Write SEO Reports That Get Attention From Your CMO
Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results.
Automattic Terminates 16% Of Workforce
Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago
How DoorDash Became Huge Starting With A $10 Domain Name
DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility
How To Identify Migration Issues Quickly Using AI
Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch.
Google Explains SEO Impact Of Adding New Topics
Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic
Google On Negative Authorship Signal And Mini-Site Reputation
Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site
Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed
JavaScript-loaded images can be indexed, Google’s Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search.
Ask An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency?
Should you open an agency as a beginner in SEO? Find out how it affects your competitiveness and client attraction.
Data Shows Google AIO Is Citing Deeper Into Websites
Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed
Google On Scaled Content: “It’s Going To Be An Issue”
Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.”
Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
JavaScript SEO problems can hurt search rankings, warns Google’s Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing.
Google Cautions SEOs & Creators About Filler Content
Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality
Google Confirms You Can’t Add EEAT To Your Web Pages
Google’s John Mueller said that EEAT isn’t something that SEOs can add to websites