International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
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Is Google Making a Play for the Recruitment Industry?
Google is poised to disrupt an industry with some of the most lucrative content in the search results: job listings.
Google Expands “Fact Check” Tag to Search Results and News Articles Worldwide
Google is expanding its “Fact Check” tag to search results and news articles worldwide.
An Introduction to International SEO
A winning international SEO strategy starts by focusing on the localized search user experience. Take these steps to succeed globally.
Reach Other Markets With Translated Content: An Interview With Zeph Snapp
At Vegas Pubcon 2016, SEJ Chief Social Media Strategist Brent Csutoras sat down with Zeph Snapp of Altura Interactive to discuss how to effectively translate...
How to Use HREFLang Correctly: An Interview with Bill Hunt
In this Pubcon interview Bill Hunt, President of Back Azimuth Consulting. sat down with Kelsey Jones, SEJ’s Executive Editor, to talk about HREFLang, what it...
Why You Should Invest in Multilingual Digital Marketing
You know it makes sense to invest in a multilingual digital marketing strategy but does your boss? Here you’ll find five great ways to convince...
New #MarketingNerds Podcast: Why International Search & Design is Crucial For Your Online Presence
Today on Marketing Nerds, Greig Holbrook of Oban Digital talks about international search and online behavior of users from different countries.
Baidu Dives into Indonesia After Pulling Out of Japan
Baidu, the dominant Chinese search engine, quietly pulled out of Japan. The exit from the market was so quiet, it took a full month for...
International Search Engines Gaining in the US: SEO For Domestic Audiences
Baidu is listed at #22 which puts it ahead of many of the world’s most popular sites, including Imgur.com (24) Aol.com (25), and even Pinterest...
Geo-Targeting and SEO 101: How to Rank Content in Multiple Regions and Languages
The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for...
Baidu Reveals Baidu Eye: Its Version of Google Glass #Wearables
Chinese search engine Baidu is launching a wearable headset very similar to Google Glass that they are calling Baidu Eye. The company showed off the new device,...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Neglecting Global SEO is Like Only Optimizing for Bing
Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more...
International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Global Marketing: 5 Common Mistakes to Avoid
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing...
International Rank Checking: Four Ways To Get Results for Free
There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
How To Approach International SEO: Interview With Eli Schwartz
As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO. Eli goes in depth into this...
SEO Without Borders: A Guide to International SEO
1. Domain Name 2. Structure 2.1 Domain Directories 2.2 Separate ccTLDs 2.3 Separate Subdomains 3. Translation 3.1 Professional Translation 3.2 Google Translate 4. Markup...
Baidu Pay Per Click: 7 Tips for a Successful Campaign
Baidu is the most popular search engine in China, with over 400 million users. When Western marketers think of entering the Chinese market, Baidu is...
A Few Thoughts on Entering an Emerging International SEO Market
I have been in the fortunate position just recently of being able to pop in to meet the guys from the MEC Dubai offices and...
Don’t be Another Link in the Chain: Quality Content and PR is Key to International SEO
SEO is categorized into two broad categories: off-page and on-page optimization. On-page is more straight-forward, in that full control lies with the optimizer. In the...
International SEO: Need Your Help
Ok, so the past couple of months I have been researching international (or global) SEO and best practices that go along with it. For the...
Multilingual Search Blog Covers International Search
Multilingual Search Blog Covers International Search We missed this announcement earlier in the month and feel that this search blog is deserve its due. Multilingual...