Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
Reviews from the web are being added to Google’s Knowledge Panels in search results; this update is available worldwide on mobile and desktop.
Google has made a number of notable updates to its Schema guidelines with respect to how local businesses can markup the reviews they receive.
Users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses.
Creating high quality content takes time and energy. However, a business is far better off with a local content creation plan and framework than without.
Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries.
Building location pages offers an SEO opportunity for Consumer Packaged Goods brands to gain more organic traffic and improve search marketing ROI.
Google announced new local search ads would incorporate “promoted pins.” Find out more on how to succeed with local Adwords on SEJ.
Looking to leverage online reviews to drive your brand’s local search ranking? Here are key insights and best practices to help you get started.
Seriously, has anyone mastered local SEO yet? With Google’s announcing ‘prominence’ as a new ranking signal, find out how to rank for local SEO here.
BrightLocal recently published their third Expert Local Citation survey. Read on to see some key takeaways from the survey.
Incorrect location or NAP in local business directories wreaks havoc on well-planned local SEO efforts. Here’s how to fix this bad location data.
Google’s Local Business Cards could have significant impact on local search. Here’s what we know so far.
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
If your local search strategy is mostly focused on local SEO and the likes of Google, Bing and Yahoo, you’re likely missing out on some...
An influencer is a great way to improve local SEO and help get your brand out in front or your audience. Learn how to find...
There are several types of SEO with varying strategies. To help clarify the differences here’s a breakdown with tips on how to leverage each one.
At Pubcon 2015, Casey Markee and Pierre Zarokian talked about the rise of hyperlocal marketing and the role online reviews play in local marketing.
On Wednesday, October 28th, the SEJ ThinkTank was joined by Steve Wiideman of Wiideman Consulting to talk about local SEO for big brands.
Local search results – and their impact to your business – are constantly in flux. These 10 stats can help you understand the state of...
The new Moz Local Search Ranking Factors Study is now out for 2015!
CitationTracker, a BrightLocal tool solves various challenges that SEOs and business owners face when it comes to managing their local directory listings.
Review management is an integral part of anyone’s online presence. How do you go about getting reviews for your company?
Google confirmed yesterday that businesses who have not not logged into their “Google My Business” account may risk losing their verification.
Amazon.com to offer a new service for finding local home repair services and purchasing the services direct on Amazon.
Building local search marketing campaigns that stay effective in the face seasonal dips takes planning and creativity. Here’s how you can do it.
Google’s search algorithm is always being improved. That being said, Google only releases updates and changes to their algorithm every so often. Last year, they released...
Earlier this summer Google introduced an algorithm specifically designed to improve local search results. At first it was only rolled out in the US, but...
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking...
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this weeks Marketing Nerds, we had the chance to sit down with local SEO...
At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk to Marcus Tober, CTO at Searchmetrics, about what’s new in...